Wella

Wella, serving hairdressing for over 130 years

For over 135 years, the Wella brand has been offering hairdressers all its hair expertise and know-how in the professional hairdressing market! Always at the forefront of innovation, Wella has managed to stand out by constantly re-evaluating itself and offering high-performance products to make hairdressers' daily lives easier. Present in more than 150 countries, the Wella brand is now one of the essential references in the hair beauty market and has established itself as one of the leaders in hairdressing.

EIMI, the Wella styling product range

The products in the EIMI range have been created to give free rein to your creativity while preserving the personality and style of your clients. Differentiable by their color codes, you will find several lines of styling products according to your needs: to fix, add shine, smooth, texturize or even boost volume! Wella has thought of all hair types and all salon issues by developing different textures such as mousse, pomade, gel, spray, balm, paste or even styling water. Depending on the hairstyles you want to achieve, you can choose the most suitable product.

Wella also focuses on innovation by offering a sugar-enriched spray, a dry shampoo, and even a precision mousse to target roots!

Wella, coloring expert

Since its creation, Wella has established itself as an integral part of the hair color market, notably by offering one of the first gel hair colors in 1970 that does not damage the hair! Since then, the brand has continued to evolve and offer hairdressing professionals products adapted to client demands. The Koleston range, for example, has been developed into several sub-ranges: Special Blond, Vibrant Reds, Deep Browns, Pure Naturals, and Rich Naturals.