But what exactly is Keratin?
This protein is the essential component of your hair. Indeed, hair is composed of 90% Keratin, 5 to 10% water, minerals, and lipids. Keratin determines your hair type (wavy, curly, straight). A true protective barrier, this completely elastic protein allows your hair to withstand thermal shocks, especially when using your straightener or your hair dryer.
However, certain factors such as stress or chemical aggressions like colorations or bleaching weaken its structure. Once damaged, Keratin deteriorates, becomes porous, and no longer performs its protective function.
Result: your hair is less shiny, limp, rough, and difficult to style.
Why use Keratin-based hair care?
If you want dream hair like in magazines, it's time to fall for a protein-enriched range. Get ready for shiny, silky, and lively hair!
More seriously, the Keratin contained in shampoos, masks, or serums will help to strengthen the hair fiber and smooth the cuticle deeply. It repairs the hair from the inside for incredible shine. To do this, it deposits a protective film on the hair, making it much more flexible. No more unruly, frizzy, porous hair!
Are Keratin treatments for me?
Good news! Treatments derived from this protein are suitable for all hair types! Whether you have thick, fine, damaged, or dry hair, a good dose of Keratin will boost your mane in no time!
What hair care products can I use?
The young Italian brand Inebrya offers a complete range based on this protein with "Ice Cream Keratin". Perfect for frizzy, straightened, or chemically treated hair, the products in this range restructure the hair fiber from the first uses.
For very weakened hair, from Beautélive, a product is also an excellent idea; the keratin restructuring mask will allow you to treat your hair zone by zone!
You can also treat yourself to the ultimate in Keratin care, with the BC Fibre Force Fortifying Mask from Schwarzkopf. Apply it to your lengths, focusing on your ends, for 15 minutes. It acts like intercellular cement on the hair. A favorite of stars and runways, it gives your hair a second life!
To go further in professional hair care, also check out the entire Keratherapy offering!
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