Hair coloring is undoubtedly one of the most popular services in hair salons. Regardless of age group, hair type, or desired result, it knows no limits!
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Nevertheless, some women are increasingly reluctant to use this service. Indeed, the overly aggressive formulas of certain hair dyes, allergies, or intolerance to ingredients can lead some clients to definitively abandon hair coloring...
This is why a brand new type of product has now emerged: plant-based hair dye! In this article, we explain its many advantages and benefits. This will help you convince even the most hesitant clients when it comes to color!
Plant-based hair dye, a 100% natural formula!
Plant-based hair dye has a completely natural formula, incorporating between 92% and 100% plant-based ingredients. This is why it is called ammonia-free hair dye. This type of color is comparable to tone-on-tone coloring, with the difference that it does not alter the hair structure.
How is this possible?
It contains dyeing plants that provide mineral pigments for various shades. These plants, used since antiquity, were notably used to dye textile fibers in India and North Africa. Natural pigments are extracted from leaves, roots, bark, rhizomes, flowers, etc.
This hair dye therefore stands out for the complete absence of chemical elements, for optimal respect for the hair.
What plants are used?
Generally, the compositions include red/neutral/black henna, turmeric, rhubarb, walnut husk, black walnut, chamomile, red sandalwood, logwood, marshmallow, arnica, barley, and centella asiatica.
This new type of hair dye therefore offers a genuine return to nature thanks to the ingredients provided by nature. A phenomenon completely aligned with current trends.
Indeed, for several years now, we have observed that customers want to consume healthier products. They are also more attentive to the composition of the products they use.
Winning back women disappointed by hair dyes
Redness, itchy scalp, or allergic reactions – many clients have had unpleasant surprises during a hair coloring service.
Thanks to this new natural color, you can forget about such mishaps! The hair is respected, but so is the scalp, as it is a much less aggressive formula. No SLS, no parabens, no ethanolamine, and no ammonia.
And yes, plant-based hair dye does not involve an oxidation reaction! In powder form, it is mixed with thermal water , pre-heated in a kettle for a 100% natural process.
Plant-based hair dye can therefore be applied without any fear to the hair of pregnant women or people who have undergone chemotherapy or other heavy treatments. It also significantly reduces the risk of allergic reactions.
Is plant-based hair dye a derivative of henna?
The answer is no. Plant-based hair dye differs from the henna technique in several ways:
- Reduced processing time
- Easier application
- Absence of orange shades, a result often obtained with henna
- Absence of iron and lead; the possibility of subsequently using an oxidation dye or a perm (unlike henna)
A true "care color"
Some prejudices might suggest that natural and plant-based necessarily mean a loss of quality... Rest assured, this is not the case with this hair dye!
Its coverage on white hair is perfect; from 80 to 100%! And the natural pigments used allow for exceptional intensity and vibrancy. Its durability over time is also optimal, lasting approximately 2 months, with no root effect!
But the dyeing plants used are not limited to hair dye ; they contain active ingredients that have a beneficial effect on the scalp and hair. It is a real enhancing treatment that every hair will benefit from: a sheathed appearance, softer texture, visibly increased shine. Your clients will be literally amazed!
As a result, plant-based hair dye is an excellent way for your hair salon to reconcile women with this technical service. And therefore, the opportunity to reach a new target audience to increase your clientele!
So don't hesitate any longer and stand out from other salons right now thanks to plant-based hair dye: more than an ephemeral phenomenon, a real way to naturally enhance hair beauty!
