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Makeup trend: what is Douyin blush?

tendance make up douyin blush

Have you always wanted a doll-like complexion, especially a porcelain one? Then you're going to love the Douyin blush, a trick discovered on TikTok. Let's break down this makeup trend that's bringing blush back into style!

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Tired of stressing out every morning with 50 different products hoping to get a perfect complexion ? Relax and try another technique that only requires one cosmetic: blush.

Since the beginning of summer on TikTok, the Douyin blush trend has been attracting more and more beauty addicts. But what is this makeup trick that, it is said, gives a healthy glow and a sun-kissed effect to the face ?


Douyin blush: where does it come from?

If you are passionate, or at least a regular user of social networks, you know that TikTok comes to us from China. In fact, there, the platform is not called TikTok but “Douyin”.

Well, well, just like the Douyin blush…! So you understand that this trend was naturally launched in the Middle Kingdom by Generation Z (editor's note: people currently between 15 and 20 years old).

Today, the #douyinblush has over 11 million views ! We couldn't ignore this innovative beauty phenomenon. 😉


What does Douyin blush consist of?

Douyin blush isn't very complicated. It's simply aboutapplying blush to strategic areas of the face.

Source: @charissahoo

This is how blush, long criticized, is regaining popularity! Used in stick or liquid form, it replaces foundation to give a vitaminized look to fair skin. Placed on certain strategic areas, the blush mimics the effects of the sun, which naturally makes the face flush. This is why in the United States, this trend is also known as "Sun Kissed Makeup".

Get your rosy complexion and stash away powders, bronzers, concealers, and highlighters! However, there's nothing stopping you from continuing to use a primer if you want to mask certain imperfections.


An original application method

No need for advanced makeup skills. The advantage of Douyin blush, unlike contouring, is that it is easily achievable and therefore accessible to everyone.

All you have to do is draw the letter V on specific areas : the chin, nose, cheekbones and the outer corners of the eyes, at the end of the eyebrow arch. The next step is to blend each V meticulously with a blender sponge.

Tips: for an even rosier, porcelain doll effect, you can also use a lipstick in shades of raspberry red!

Here's what it looks like:

You too, succumb to this light makeup with planetary success for the end of summer! ☀️

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