Cheveux

I want ultra-smooth, frizz-free hair!

Je veux une chevelure ultra lisse sans frisottis !

To get ultra-straight, frizz-free hair, you can opt for a Keratin Brazilian straightening. Keratin? What's that? Keratin! It's a natural protein that makes up 95% of hair and its job is to protect it from all external aggressions. However, if hair is continually exposed to harmful factors (electrical appliances, coloring, sun, etc.), it weakens in keratin. It thus becomes brittle, damaged, porous, in short, in poor condition!

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As surprising as it may seem, keratin Brazilian straightening not only effectively straightens hair but also repairs it. The keratin it lacks will be injected! Wonderful, isn't it?

Is Brazilian straightening right for my hair?

100% natural and keratin-based, this type of straightening, as mentioned before, coats the hair by injecting keratin, for an ultra-shiny, supple, and soft result! Frizzy, wavy, coily, thick, colored, damaged, highlighted, IN SHORT, you'll understand that there are no contraindications! However, it is still preferable to avoid doing it on hair prone to oiliness (especially at the roots), fine hair, and, of course, straight hair.

It will obviously be wise to go to a salon to get an accurate hair diagnosis from a professional, as well as for the straightening process itself. Being a relatively technical procedure, Brazilian straightening requires specific expertise!

How to do a Brazilian straightening?

The hairdresser follows a specific protocol, alternating shampoos, drying, treatments, etc., to finally make the keratin penetrate the heart of the fiber using plates. The work is done strand by strand (a real Herculean task depending on the length and thickness of the hair!). At the end of the session, your hair will appear heavy or even greasy, but don't worry, it's normal! This is the most "difficult" step to get through, as you shouldn't wash your hair for at least 48 to 72 hours. And yes, you have to suffer to be beautiful! The risk being to ruin your straightening! Arm yourself with courage, you won't regret it! From the 1st shampoo, goodbye blow-drying, flat iron, and company, a quick brush and voilà, smooth and silky hair, as if straight out of the salon!

And who says expertise says quality professional products! For this, Gouiran offers you the Keratherapy range by Diora!

Of Brazilian origin, Keratherapy develops its keratin-based hair treatments for the absolute respect of all hair types. And to optimize and guarantee the duration of your straightening, there's no secret, maintenance is essential! Shampoos, conditioners, smoothing creams,…these chemical-free smoothing treatments act instantly for a lasting and truly "magical" result that lasts up to 4 months!

Keratherapy also offers hair care products for all hair types, even unstraightened!

For optimal hydration of your hair, opt for the "Moisture Keratin Infused" moisturizers specially designed with keratin for dry and damaged hair.

Want to set and style your hairstyle? Also fall for Keratherapy styling products and style your hair to perfection for a professional and ultra-shiny result!

Finally, for those with fine and flat hair, don't wait any longer and try the Volume Keratin Infused range. Sulfate-free, it will boost your volume like never before from the roots!

Find all Keratherapy products and accessories at wholesale prices on Gouiran-coiffure.com now!

Ultra-straight hair with Steampod 4.0

If you don't feel up to doing a Brazilian straightening, another solution is available to you: the new Steampod 4.0 !

Indeed, a Brazilian straightening requires a lot of patience and time. With this Steampod 4.0, you can achieve perfect straightening that lasts for several days despite humidity. It is a steam straightener that has the particularity of penetrating specially designed straightening products into the heart of the hair. You can choose between the Smoothing Milk for fine hair or the Smoothing Cream for thick hair. These products will deeply nourish the hair, protect it from heat, and eliminate frizz. To finalize your straightening, finish with the Steampod serum, which will give your hair shine and softness.

 

New Steampod 4.0

 

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Have you opted for a Brazilian straightening, or do you prefer to straighten your hair occasionally with a flat iron? Leave us a comment to tell us your choice.

 

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