Dia color: The new product from L'Oréal Professionnel

Dia color : La nouveauté de L'Oréal Professionnel

Tone-on-tone colorations are suitable for all hair types. Whether to add a reflection, create a natural effect, or cover melanin-deficient hair, consumers find what they're looking for. Dia Richesse coloration from L'Oréal Professionnel is replaced by Dia Color coloration. What are the differences between Dia Richesse and Dia Color? That's what we will explore in this article.

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Dia Richesse

Dia Richesse coloration, offered by L'Oréal Professionnel is an ammonia-free tone-on-tone coloration, thus avoiding unpleasant odors during the service. Let's recall the main features of Dia Richesse:

covers 70% of white hair
provides natural reflections
lasts 6 weeks
evolves naturally over time, thus avoiding the root effect
features Ionène G+ Incell technology, combining 2 active conditioning ingredients: Ionène G™ and Incell™. These 2 active ingredients act on the 3 zones of the hair, to protect and treat the entire hair fiber. As a result, hair will be strengthened and protected.

Dia Color

Because melanin loss causes white and dull hair, L’Oréal Professionnel has found a tone-on-tone coloration that compensates for the effects of this melanin loss: Dia Color.

The principle of Dia Color is simple: it incorporates the same elements as Dia Richesse with additional specific features.

Similarities between Dia Color and Dia Richesse

the coloration lasts 6 weeks
covers 70% of white hair
28 shades are retained and 12 are replaced by equivalents

28 shades retained

I'm buying

Differences between Dia Color and Dia Richesse

Regarding the specific features of this new range:

composed of 92% natural origin ingredients, these colorations respect the environment
results are 3x shinier than Dia Richesse colorations
the tonal result is 100% true to the chosen shade with a guaranteed natural effect
eco-responsible as the packaging is recycled and recyclable, reducing paper footprint by 27 tons
10ml more product, which is 20% more than what was in Dia Richesse colorations

The range's reflections

This new range has 11 different reflections. Enough to satisfy your customers' desires!

I want them

The results

As you will have understood, the new Dia Color range is as effective, if not more effective, than Dia Richesse. Whether for young adults seeking harmlessness without fiber damage, or for older individuals looking to conceal some white hair, this coloration will revolutionize the hairdressing industry.

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