Dia Richesse Semi-Permanent Hair Color - 60ml

L'Oréal Professionnel's DIA COLOR tone-on-tone hair color is designed to enhance hair while adding a natural reflection. Ideal for a first-time color or to revive and lightly cover dull hair and a few white hairs. It offers a natural, non-committal result.

Benefits

- Radiant Shine: Formulated for a quest for shine, DIA COLOR leaves hair 3 times shinier, for a vibrant color that reflects light.

- Safety and Protection: A quest for safety without compromising results. The 92% natural-origin formula guarantees a gentle and respectful treatment of the hair fiber, without ammonia, resorcinol, PPD, SLS, cationic polymers, or silicone.

- Light Grey Hair Coverage: With the ability to cover up to 70% of white hair, DIA COLOR provides a natural result without a mask effect.

- Revives and Enhances: Enriched with melanin to revive hair losing melanin, DIA COLOR restores radiance to dull hair while preserving its natural appearance.

- True and Long-Lasting Tone: Thanks to its advanced formula, DIA COLOR ensures a 100% true and natural tone that lasts up to 6 weeks after application.

Technology

L'Oréal Professionnel discovered that melanin loss is the cause of dull hair. Melanin, naturally present in the hair fiber, decreases over time, impacting hair color and its ability to reflect light. DIA COLOR is the first hair color that effectively compensates for the effects of this melanin loss, thus offering a vibrant and natural color.

New Formula and Compatibility

DIA COLOR replaces DIA RICHESSE, offering a more generous 60ml tube. The formula is miscible with DIA RICHESSE for optimal versatility. 28 shades have been retained, 12 have been replaced by more modern equivalents or simple mixes, while 11 shades have not been retained.

Choose L'Oréal Professionnel's DIA COLOR for vibrant color, light coverage, and a result that respects your hair and your style.

We love : Bigger tube, and dazzling shine!