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THE FIRST Smoothing Shampoo - 500ml - Gouiran Beauté

  • Smoothing lasts up to 4 months with this 5-acid formula
  • Formaldehyde-free, respectful of the hair fiber
  • Adapts to all hair types and lengths
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This product is exclusively reserved for professionals.

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Sweet Professional

Revolutionize your straightening services with THE FIRST 3.0 from Sweet Professionnel! This professional straightening shampoo delivers spectacular results in record time, thanks to its unique formula based on 5 acids. Ideal for hair salons.

Properties of THE FIRST Shampoo from Sweet

  • Innovative technology: unique blend of 5 acids for deep straightening.
  • Fast-acting: express straightening for significant time saving.
  • Formaldehyde-free: gentle formula that respects the hair.
  • Long-lasting results: straightening that lasts up to 4 months.
  • Versatility: adapts to all hair types.
  • Professional: designed for hairdressers, ideal for salons.

THE FIRST 3.0: the express straightening that revolutionizes hairstyling

Discover THE FIRST 3.0, the fastest straightening shampoo in the world! Thanks to its patented formula, it allows you to obtain smooth, shiny, and disciplined hair in record time. This revolutionary product has become an essential ally for hairdressers worldwide.

Advantages of THE FIRST shampoo

  • Time and profitability gain: optimization of working time in the salon.
  • Customized results: adaptable to all hair types and lengths.
  • Healthy hair: moisturizing formula that respects the hair fiber.
  • Natural look: smooth and shiny effect without a stiff feel.
  • Ease of use: simple and quick application.

How does it work?

THE FIRST 3.0 acts deeply on the internal structure of the hair thanks to a unique blend of 5 acids: salicylic, alpha-lipoic, glycolic, lactic, and hyaluronic. Under the action of heat, these acids create chemical bonds that modify the shape of the hair, making it smooth and disciplined.

The benefits of the 5 acids

  • Alpha-lipoic acid: stimulates the immune system and acts deeply on the hair structure.
  • Salicylic acid: prevents fungal and bacterial contamination.
  • Glycolic acid: improves the penetration of other active ingredients and increases absorption.
  • Hyaluronic acid: preserves elasticity and fills in hair gaps.
  • Lactic acid: softens the hair fiber and restores its strength and elasticity.

Why choose THE FIRST 3.0 shampoo?

  • Professionalism: a product designed for demanding hairdressers.
  • Exceptional results: smooth and shiny hair in record time.
  • Innovative formula: a unique blend of acids for maximum effectiveness.
  • Hair respect: a gentle and moisturizing formula.
  • Profitability: a product that will save you time and money.

THE FIRST 3.0: the choice of professionals

Adopt THE FIRST 3.0 and offer your clients quality, fast, and long-lasting straightening services. This revolutionary product is the result of many years of research and development.



We love : Express smoothing, long-lasting results.

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