In the heart of the La Croix Blanche Shopping Center, one of the main commercial brands in the south of Île-de-France, your store Gouiran Beauty serves a vast living area which covers the entire Essonne plateau, between forests and residential areas of the great south of Paris.
In this high-density residential and family area, Gouiran Beauté has been offering a complete assortment of professional hairdressing, beauty and care products since 1964, advised by a fully qualified team, serving a diverse and demanding clientele.
Gouiran Beauté Sainte-Geneviève-des-Bois: more than 60 years of expertise south of Paris
Founded in 1964 in Montpellier, Gouiran Beauté is today one of the first independent distributors of professional beauty products in France, with 22 stores located in the south and center of the country.
Our La Croix Blanche store plays a central role in Essonne: located in a regional shopping center with high traffic, it is accessible to all municipalities in the south of the Paris metropolitan area without requiring travel to the capital.
A store organized to save you time
Our departments are structured by universe for a smooth purchasing experience:
- Hairdressing and coloring : shampoos, masks, dyes, oxidants, styling products
- Hair care : cabin treatments, keratin treatments, serums and oils
- Aesthetics : facial treatments, hair removal, body treatments, well-being
- Professional makeup : complexion, eyes, lips, brushes and accessories
- Manicure and nail art : varnishes, gels, installation and maintenance equipment
- Tools and furniture : appliances, armchairs, salon equipment
Our advisors are constantly available to guide you and provide you with precise advice, adapted to your profile and your current needs.
The major brands of professional hairdressing and aesthetics available in Sainte-Geneviève-des-Bois
Our store distributes several thousand references from the most recognized brands in the beauty industry, accessible at the best price.
- Wella Professionals - high performance coloring and hair care
- L'Oreal Professional - complete hairdressing and coloring ranges
- Schwarzkopf Professional - color and care expertise recognized worldwide
- BaByliss Pro - high-end professional hairdressing tools
- Kérastase - premium hair care
- Redken - hair science and advanced technical formulas
Our catalog is regularly updated to incorporate the latest innovations and new releases from major brands in the sector.
Care designed for hair and skin in Essonne
Île-de-France has a marked oceanic climate, with long, gray and cold winters which place a particularly intense strain on the hair and skin: central heating maintained at full power for several months dries the indoor air deeply, depriving the hair fibers of their natural moisture and making the scalp sensitive and irritable.
This winter drying out by heating generates specific problems well known to residents of the great south of Paris: static electricity, brittle hair, dry ends and coloring which fades more quickly on fibers dehydrated from the inside.
On sunny days, the return of spring heat and humidity creates a sudden change in conditions for the hair, which often struggles to adapt to the marked seasonal variations of the Ile-de-France climate.
Our advisors integrate these realities specific to Essonne into their recommendations:
- Moisturizing and nourishing treatments to compensate for the drying effects of winter heating
- Anti-static and conditioning treatments to discipline electrified hair in winter
- Repairing masks for fibers weakened by hot dry/humid spring alternations
- Soothing scalp care for reactive skin stressed by overheated air
- Long-lasting coloring formulas that are stable despite the seasonal contrasts of the Île-de-France climate
Beautélive: the exclusive Gouiran Beauté brand on sale in Sainte-Geneviève-des-Bois
The brand Beautélive, developed since 2001 by the Gouiran Beauté teams, offers more than 1,000 professional quality references at prices accessible to all profiles.
From coloring to hair care, from styling to body and face care True Cosmetics, the range covers the entire beauty routine with proven formulas and high-quality active ingredients.
Beautélive for professionals in Essonne
The hairdressing salons and beauty institutes of Sainte-Geneviève-des-Bois and neighboring towns, Évry-Courcouronnes, Arpajon, Chilly-Mazarin, Longjumeau, Brétigny-sur-Orge, Saint-Michel-sur-Orge and Épinay-sur-Orge, have with Beautélive a high-performance professional range at a price positioning adapted to the realities of the Ile-de-France market.
In a dense residential area where salon customers are accustomed to high standards, Beautélive makes it possible to maintain an impeccable level of service while controlling supply costs:
- Oxidizers and permanent coloring
- Professional in-room hair care
- Styling and finishing products
- MyPolish Absolute varnishes and manicure products
- True Cosmetics face and body care
Beautélive for individuals in Sainte-Geneviève-des-Bois
Faced with the effects of winter heating and climatic variations in the Ile-de-France region on hair and skin, the Beautélive range offers targeted and effective care for the daily lives of the inhabitants of Essonne.
Our advisors will guide you to the references best suited to your hair type, your skin and your lifestyle in the great south of Paris.
Makeup, nails and aesthetic equipment: your entire beauty world in Sainte-Geneviève-des-Bois
Beyond hairdressing, our La Croix Blanche store offers a complete section dedicated to professional makeup, beauty treatments and accessories.
- Professional foundations, palettes, mascaras and lipsticks
- Face and body care devices
- Professional hair removal products (waxes, strips, after-hair removal)
- Varnishes, gels and manicure and pedicure equipment
- Hair accessories (brushes, combs, clips, elastics, caps)
- Professional furniture for salon and institute
Equipment and consumables for aesthetic institutes in southern Essonne
Beauticians from Sainte-Geneviève-des-Bois and the Essonne plateau find at Gouiran Beauté a complete supply of professional equipment, meeting the most demanding standards of the profession.
Our team also guides you towards furniture solutions adapted to your workspace and your budget, whether you are opening a new space or renewing your existing equipment.
Qualified advisors at your service in Sainte-Geneviève-des-Bois
In our La Croix Blanche store, all our advisors hold a diploma in aesthetics or hairdressing : they provide you with personalized and precise advice, directly adapted to your real situation.
Regularly trained in new ranges and the latest techniques in the sector, they guarantee you always up-to-date information on the innovations available.
Their expertise covers all situations:
- Targeted treatment for dry and electrified hair from winter heating
- Choice of brushing, straightening or shaping equipment
- Comparison between two coloring formulas or two oxidants
- Maintenance protocol for colored hair or hair weakened by seasonal contrasts
- Personalized advice for a beauty routine adapted to everyday life in Essonne
Professionals: Gouiran Beauté La Croix Blanche, your beauty partner in Essonne
Do you manage a salon or an institute in Sainte-Geneviève-des-Bois or in the towns in the south of the Paris metropolitan area? Our advisors support you in managing your recurring orders, alert you to current promotions and help you optimize your purchasing budget throughout the year.
Located in one of the busiest shopping centers in the south of Paris, our store is your trusted supply point, accessible from the entire Essonne plateau without the hassle of traveling to Paris.
Come visit us at La Croix Blanche Shopping Center, 7 rue des Mares, 91700 Sainte-Geneviève-des-Bois. Our team will be delighted to welcome you and support you.
