In the heart of the Écusson, in the historic streets of old Montpellier, your store Gouiran Beauty occupies a particularly symbolic place: it is here, in Montpellier, that the brand was born in 1964, making this address the cradle of a history of more than sixty years serving professional beauty in the south of France.
A university town, cosmopolitan and resolutely focused on trends, Montpellier brings together a young, diverse and demanding population which makes this city center boutique one of the liveliest and most sought-after Gouiran Beauté stores in the network.
Gouiran Beauté Montpellier: where it all began in 1964
Founded in Montpellier in 1964, Gouiran Beauté has grown and developed from this city to become today one of the first independent distributors of professional beauty products in France, with 22 stores located in the south and center of the country.
Our store on rue des Étuves, in the heart of l'Écusson, is the one that most directly embodies this history: located in the historic center of the city where the brand was born, it welcomes hairdressers, beauticians, students and residents of the first metropolis of Languedoc every day.
A store in the heart of the city center, accessible on foot and by tram
Our departments are structured by universe for a smooth purchasing experience:
- Hairdressing and coloring : shampoos, masks, dyes, oxidants, styling products
- Hair care : cabin treatments, keratin treatments, serums and oils
- Aesthetics : facial treatments, hair removal, body treatments, well-being
- Professional makeup : complexion, eyes, lips, brushes and accessories
- Manicure and nail art : varnishes, gels, installation and maintenance equipment
- Tools and furniture : appliances, armchairs, salon equipment
Easily accessible on foot from Place de la Comédie and served by the tram network, our city center store is open to everyone, without travel or parking constraints.
The major brands of professional hairdressing and aesthetics available in Montpellier
Our store distributes several thousand references from the most recognized brands in the beauty industry, at the best price.
- Wella Professionals - high performance coloring and hair care
- L'Oreal Professional - complete hairdressing and coloring ranges
- Schwarzkopf Professional - color and care expertise recognized worldwide
- BaByliss Pro - high-end professional hairdressing tools
- Kérastase - premium hair care
- Redken - hair science and advanced technical formulas
Our catalog is regularly updated to incorporate the latest innovations and new releases from major brands in the sector.
Care adapted to the diversity of Montpellier profiles
Montpellier welcomes more than 60,000 students and one of the most cosmopolitan populations in the south of France, with extremely varied hair profiles and skin types: curly, frizzy, straight, colored, natural, combination hair, light or dark skin, all textures and all natures coexist in this city at the crossroads of cultures.
The city center of Montpellier also combines the effects of a pronounced urban heat island: the limestone stones of the Écusson store Mediterranean heat and release it for a long time, exposing hair and skin to even higher temperatures than on the outskirts.
Our advisors on rue des Étuves are particularly experienced in this diversity and adapt their recommendations to each profile, each texture and each specific need:
- Moisturizing and UV protective care for hair exposed to heat from l'Écusson
- Formulas suitable for curly, frizzy and frizzy hair, very present among Montpellier customers
- Detox and clarifying treatments for scalps stressed by intense urban life
- Precise coloring and restorative treatments for clients who frequently renew their color
- Quick and effective beauty routines designed for the student and active lifestyle
Beautélive: the brand born in Montpellier, on sale rue des Étuves
The brand Beautélive was created and developed here, in Montpellier, by the Gouiran Beauté teams in 2001: buying Beautélive rue des Étuves means supporting a local brand in the very town that gave birth to it.
With more than 1,000 professional quality references At affordable prices, Beautélive covers all daily beauty needs, from coloring to hair care, from styling to True Cosmetics body and face care.
Beautélive for professionals in the center of Montpellier
The numerous hair salons and beauty institutes in the historic center of Montpellier and nearby districts, Antigone, Port-Marianne, Les Beaux-Arts, La Paillade, Figuerolles, have with Beautélive a quality professional range at a price positioning truly adapted to the realities of a very competitive market.
In a university town where customer turnover is high and where professionals must constantly renew their offer to remain attractive, Beautélive is a lever for daily competitiveness:
- Oxidizers and permanent coloring
- Professional in-room hair care
- Styling and finishing products
- MyPolish Absolute varnishes and manicure products
- True Cosmetics face and body care
Beautélive for individuals in Montpellier
Students, young professionals or long-term residents: the Beautélive range offers professional quality treatments accessible to all budgets, without compromising on results.
Our advisors will guide you to the references best suited to your hair type, your skin and your lifestyle in this constantly moving Mediterranean city.
Makeup, nails and aesthetic equipment: your entire beauty world in Montpellier
Beyond hairdressing, our store on rue des Étuves offers a complete section dedicated to professional makeup, beauty treatments and accessories.
- Professional foundations, palettes, mascaras and lipsticks
- Face and body care devices
- Professional hair removal products (waxes, strips, after-hair removal)
- Varnishes, gels and manicure and pedicure equipment
- Hair accessories (brushes, combs, clips, elastics, caps)
- Professional furniture for salon and institute
Equipment and consumables for aesthetic institutes in the center of Montpellier
Beauticians in the city center and nearby areas find at Gouiran Beauté a complete supply of professional equipment, meeting the most demanding standards of the profession.
Our team also directs you towards furniture solutions adapted to your work space, even in the sometimes constrained configurations of premises in the historic heart of Montpellier.
Qualified advisors at your service in Montpellier
In our store on rue des Étuves, all our advisors hold a diploma in aesthetics or hairdressing : they master the products they offer and provide you with personalized, precise advice adapted to your real profile.
Accustomed to the great diversity of Montpellier's clientele, they are particularly comfortable advising all hair textures, all skin types and all levels of beauty expertise.
Their expertise covers all situations:
- Advice suitable for all hair types, from the straightest to the curliest
- Choice of brushing, straightening or shaping equipment
- Comparison between two coloring formulas or two oxidants
- Maintenance protocol for colored, bleached or chemically treated hair
- Personalized advice for a beauty routine adapted to the pace of life in Montpellier
Professionals: Gouiran Beauté centre-ville, your historic partner in Montpellier
Do you manage a salon or an institute in the center of Montpellier or in nearby areas? Our advisors support you in managing your recurring orders, alert you to current promotions and help you anticipate the needs of a constantly changing urban clientele.
At Gouiran Beauté rue des Étuves, you are not with just any distributor: you are with the one who started it all here, in Montpellier, more than sixty years ago.
Come visit us at 34 rue des Étuves, 34000 Montpellier. Our team will be delighted to welcome you and support you.
