Smoothing

Constantly in vogue, the sleek and shiny hair look is one of the most sought-after and "sexy" hairstyles around the world! But those with wavy, curly, or even coily hair know that the joy of having ultra-straight hair is short-lived! Humidity, rain, wind, shower water... and goodbye to that wonderful blow-dry!

To meet this demand for sleek, frizz-free hair, Gouiran Beauté has selected essential hair straightening products for you at exceptional prices.

The benefits of Brazilian straightening or tannin straightening

Try professional keratin treatments now; keratin is a component naturally present in the skin and hair. Keratin effectively protects the hair fiber from all minor external aggressions: pollution, UV, or even the heat from a hair dryer.

The result of 10 years of research in Brazil, this technique allows hair to regain strength and shine while being deeply nourished and repaired. So, no more anxiety about resorting to this long-lasting treatment, which some might have been put off by for fear of long-term consequences on their beautiful hair.

You will especially love the brand with keratin-infused formulas, Keratherapy, which offers several product ranges depending on different hair types: colored, fine and flat, dry, etc. 

The brand Beautélive offers an alternative to Brazilian straightening that has the same effects but with more natural ingredients, including tannin. You will achieve dream hair, with incredible shine and phenomenal softness.

How to effectively maintain your straightening treatment?

To boost the effectiveness of the treatment and its longevity, find all the maintenance products specially designed for the straightening technique: serums, shampoos, and masks with disciplining and straightening effects.

For optimal results, it is important to advise the client on the procedure to follow, such as the waiting time before the next shampoo, as well as some recommendations such as washing your hair with a product adapted to the technique you have used.