Bleaching

Please note: the bleaching process requires specific expertise. Bleaching products are exclusively reserved for hair professionals.

The secrets of this technical service

Sometimes, coloring means hair bleaching! This is particularly true for those who wish to lighten their natural color and thus obtain a lighter shade than their natural hair color, such as the highly sought-after platinum blonde. This lightening process will be easier or more difficult depending on the client's base: a light brown will indeed be easier to lighten than a very dark base like black.

Bleaching acts directly on the natural pigment of the hair to prepare it for a possible coloring.

How to bleach hair?

Whether it's on the entire head of hair, just a few strands, or to touch up roots, the professional hairdresser must first determine which technique is most suitable for the type of hair they are working with (peeling or stripping). Their experience also allows them to know what results can or cannot be obtained depending on the desired outcome. If the client's hair is damaged, then it will be necessary to limit the damage by applying deep treatments, essential for the good health of the hair fiber.

Increasingly effective over the years, bleaching or lightening products for hair are just as effective for bleaching blonde hair as they are for brown to black hair!

Opt for a more or less long processing time depending on the shade you wish to obtain and proceed step by step to avoid over-stressing the hair.

Bleached hair: adopt the right habits

To avoid unsightly reflections that may occur after lightening, it is necessary to apply suitable hair care products, allowing you to neutralize the undesirable shade, such as yellow. Toning or anti-yellow shampoo will be your best allies in this case! In addition to getting beautiful hair, they will allow you to nourish the fiber, smooth the cuticle, and add intensity to the client's reflections.

Gouiran has specially gathered for you, hair professionals, quality products at wholesale prices: creams, pastes, powders and bleaching oils, color correctors, lightening sprays, and other optimizing shampoos.

All the major brands are waiting for you: L'Oréal Professionnel, Beautélive, Wella, and Schwarzkopf. Don't wait any longer and come quickly to take advantage of the current promotional offers!