Inspired by Gyuhap Chongseo, the Joseon Dynasty encyclopedia written in 1809 by the scholar Yi Bingheogak, the Korean brand Beauty of Joseon reinvents traditional Korean beauty secrets by combining them with modern science. Already 200 years ago, Joseon noblewomen prioritized clean, clear, and radiant skin, considering natural beauty more precious than showy ornaments.

Today, Beauty of Joseon perpetuates this philosophy by creating skincare products inspired by Hanbang (traditional herbal medicine), enriched with modern active ingredients to meet the needs of all skin types. This unique approach makes the brand one of the trendiest and fastest-growing in K-Beauty.

Beauty of Joseon Commitments

  • Natural and high-quality ingredients: plant extracts, rice, ginseng, probiotics...
  • Gentle and effective formulas: ideal even for sensitive skin.
  • Accessible prices: premium K-Beauty at an affordable price.
  • EU compliance: packaging that meets European standards.

Beauty of Joseon Flagship Products

Light and non-greasy organic sunscreen, rich in nourishing rice extracts and soothing probiotics. Effectively protects the skin while being gentle on sensitive skin.

Intense hydration thanks to a rich and creamy texture. Ideal for restoring elasticity, smoothing the skin, and giving it a natural glow.

A targeted treatment that combines Ginseng extract, known for its anti-aging properties, and a gentle retinol, to reduce wrinkles and fine lines while preserving the delicate eye contour area.

Why choose Beauty of Joseon?

Because it embodies the perfect balance between tradition and innovation, Beauty of Joseon has become an essential reference in Korean skincare. Its products are designed to offer healthy, radiant, and respected skin, drawing inspiration from a centuries-old heritage, adapted to modern needs.
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