Lipstick is a key element in many women's beauty routines. It can add a touch of color and glamour to any outfit or occasion. However, it can be difficult to choose the right shade and apply it correctly to achieve perfect results. In this article, we'll give you our best tips to make you a true pro.
______________
How to choose the right lipstick shade
The choice of lipstick shade depends on several factors, such as your skin color, eye color, and hair color. It's important to choose a shade that enhances your complexion and matches your personality and style.
If you have fair skin, it's best to choose a lipstick with pink or coral undertones.
For darker skin tones, red or purple shades are perfect.
If you have neutral skin, you can choose warm or cool shades, depending on your preference.
It's also important to consider texture and finish. Matte lipsticks are perfect for a sophisticated and elegant look, while glossy or pearlescent finishes are perfect for a fresher and lighter look.
Let's take a closer look at the finishes available on the market:
The different lipstick finishes
Matte
Matte lipstick is one of the most popular types of finish. The matte finish offers a velvety and soft effect on the lips, without any shine or shimmer. Matte lipsticks tend to last longer than other finishes and are ideal for special occasions.

Astra Make-up's " Hypnotize " range consists of 20 shades of liquid lipstick, with a beautiful matte finish. They offer impeccable 9-hour wear!
Rated 8.8/10 by our Gouiran Créative ambassadors !
Glossy
Glossy lipstick is a popular choice for women looking for a shiny finish. This finish offers a subtle glow and shimmer that can add a touch of glamour to any look. Glossy lipsticks tend to be more moisturizing, making them ideal for dry lips.

Mesauda Milano's "Cult Creamy" lipsticks offer a glossy finish and apply evenly to your lips. Thanks to their texture and formulation, your lips are hydrated all day long.
Rated 9.69/10 by our Gouiran Créative ambassadors !
Satin
They offer a smooth, silky finish on the lips. This satin finish is lighter than matte finishes, but still offers intense color.
Metallic
Metallic lipstick adds an audacious and original touch. This finish gives a rich color with metallic reflections. Metallic lipsticks are ideal for special occasions or to add a touch of sparkle to an everyday look.
Translucent
Translucent gloss is a light and subtle finish that offers a soft, transparent color on the lips. This finish is ideal for those who want a subtle touch of color, without it being too visible. Translucent lipsticks are available in a variety of shades and can be worn for any occasion.

The " MY GLOSS SPICY PLUMPER " is a beautiful gloss that naturally enhances the color of your lips. Plus : it plumps the volume of your lips thanks to its formula enriched with chili pepper, caffeine, and ginger.
Tips for making your lipstick last all day
Here are the best beauty tips for flawless lip wear:
-
Apply a setting base or concealer to your lips before your lipstick.
-
Use the pencil + matte liquid lipstick combo for long-lasting effect.
-
Lightly dab loose powder to set the product between coats.
-
Avoid rubbing your lips together after application.
-
Keep your lip in your bag for quick touch-ups throughout the day!
🎯 Charlotte's tip: drink with a straw to avoid transfers.
How to apply my lipstick?
Use a lip liner
The lip liner step is often overlooked, yet it is very important for a flawless result. Lip liner helps define the contours of your lips and thus prevents lipstick from bleeding. In addition, it helps to increase the wear of your makeup.
To use a lip liner, start by choosing a color that matches your lipstick. Gently trace the outline of your lips, starting from the center of your upper lip, following the natural line of your lips. Continue to the corners of your mouth, and do the same with your lower lip.
If you want to create the illusion of fuller lips, you can draw slightly above your natural lip lines.
Apply lipstick
Once you have outlined your lips with a lip liner, you can proceed with the application. It is important to apply it precisely to avoid smudges and mistakes.
Start by applying it to the center of your upper lip and spread it towards the corners of your mouth. Repeat with the lower lip. For an even result, you can use a lip brush or your fingers to blend the lipstick.
Tips for making your lipstick last
- Use a lipstick base for longer wear.
- Lightly powder your lips.
- Keep your lipstick with you for touch-ups.
What's your technique for applying your lipstick? Tell us your tips and your favorite finish in the comments!
Mistakes to absolutely avoid
❌ Applying your lipstick to unhydrated lips: guaranteed cracking.
❌ Choosing a shade unsuitable for your skin tone: this can make you look tired.
❌ Forgetting the liner: your lipstick might bleed into fine lines.
❌ Overloading your lips with layers of lip product: a cakey effect guaranteed.
❌ Misjudging the gloss: too much shine kills the shine!