They're arriving at Gouiran Beauté: the 32 shades of Wella's new Shinefinity Color Glaze! A look at these long-lasting translucent shades that guarantee no lightening!
______________
0 damage – 0 ammonia – 0 silicone – 0 drying alcohol – 0 direct pigment – 0 animal-derived ingredients
This is the promise Wella, the world's #1 in hair color, makes with its latest creation, Shinefinity Color Glaze !
A tone-on-tone color with a clean formula, which Wella likes to describe as a "long-lasting colored glaze". Indeed, the Shinefinity range acts like a glaze. It provides highly shiny reflections to natural hair, and shine to colored bases.
How does Shinefinity work?
Shinefinity Color Glaze offers an ammonia-free formula which will therefore last less long on hair than an oxidation dye.
However, since the composition guarantees 0 lightening, it therefore causes 0 damage to the hair!
The slightly alkaline formulation also features pH-regulating technology throughout the coloring process. This means that after slightly opening the hair cuticles, the pH becomes acidic as soon as the colored pigments penetrate them. A controlled balance that protects the hair fiber from damage. Thus, the color is homogeneous, the hair is protected and its texture is silkier, even on porous hair!
Let's also not forget to mention that this hair color, in addition to being gentle on your hair, is also gentle on the planet! Made from 85% recycled cardboard and 100% recycled aluminum, its packaging is eco-responsible.
32 brilliant shades for your greatest pleasure!
With natural reflections ranging from cooler tones to warmer ones, not to mention boosters, Wella's Shinefinity brings joy to hairdressers. This perfect marriage of color and shine offers endless possibilities for your creativity and guarantees a natural result.
Its gel-cream texture doesn't run; once mixed with a dose of 2% activator, it applies easily to the hair. Moreover, the activator is available in a bottle version for more advanced techniques like ombré, or in a bowl version to be applied with a brush.
Adopt this clean colored glaze in your salon now, and prevent your clients from having to choose between hair health and sublime color!
Want to make an additional sale after coloring your client's hair? Offer her a range of care products to maintain the color at home.
