Publish by Louise Cordoba Posted on 10/10/2019

How to create your care card?

A treatment menu is designed like a restaurant menu. This way, your clients instinctively browse it carefully before making their choice. It is a true communication, profitability, and sales tool. It must be attractive: essential massages, tailored approaches…
To create your menu, you need to follow several steps.

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1. Define the identity of your treatment menu

You need to ask yourself a few questions to ensure your menu reflects your identity. It should be designed according to the target audience you wish to reach.
Do you want it to evoke:

a desire for travel (Asia, Orient, Polynesia…)
choice (large quantities, varieties, multiple brands…)
simplicity (short range…)
an organic product orientation (organic, natural, labeled products)
a technological institute (high-tech devices…)

You must list all your desires so that it fully corresponds to you.
Furthermore, offer a readable, beautiful, and high-quality treatment menu. The layout (its design, its ergonomics…) will contribute to whether clients want to come or not.

2. Choose the best professional brands

Depending on your institute, you will lean towards completely different brands, and your Gouiran Beauté wholesaler can help you make the right choice.

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Choose a range and a brand that are in harmony with your clientele's demand. Also, consider the quality of the products.
Beautélive is, for example, an aesthetic brand specialized in face and body care.
BeautyMed is specialized in treatments for mature skin thanks to its facial care products.

3. Determine the treatments offered on your menu

For the delivery of your treatments, you must opt for the right quantity of treatments offered. But remember that quantity is not what sells.

Then you need to categorize your treatments:

do you want to offer treatments for men, women, teenagers, or seniors? Will you create a special menu for men or women?
do you want to provide scrubs, relaxing massages, back treatments, massages?
do you wish to create a signature treatment? If so, what will it be like?

Indeed, a signature treatment allows you to stand out from competitors in terms of your treatment menu. Only you offer it.
To give you an idea, you can create: a 2-hour face and body treatment adapted to all skin types with 2 options to choose from.
For it to work, it must be new (never seen elsewhere) and clients must feel like they have a choice (the options).

You now have all the elements to update your treatment menu.