Hairdressers: how to make the most of social media?

Coiffeurs : comment tirer profit des réseaux sociaux ?

With your already busy schedule, it's not always easy to take the time to explore the possibilities offered by the Internet. Yet, digital communication can be crucial for making your salon known and, most importantly, for building customer loyalty! Here's a short guide to the different existing social networks and how to use them daily as a hairdresser, without encroaching too much on your schedule.

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Let's start with some figures on social media

To understand the stakes, here are some key facts that will make you think twice before completely disregarding social media:

32 million active users use Facebook every month in France!
2,500 forums in France are dedicated to hairdressing or the profession of hairdresser.
97% of customers search for a local business on search engines.
28% of local searches lead to a visit and a purchase or service.
24% of clicks on a search engine are directed to the first results.

Reassure and build a relationship of trust…

To make future clients want to book their next service with you, what better way than to post photos of your salon's super warm atmosphere or that superb ombré hair you did last week! Indeed, nowadays internet users pay close attention to visuals and need proof and reviews from people who have already frequented your hair salon. This is why social networking is very important.

Once reassured about the quality of your services and the general setting of the place, the internet user will have all the cards in hand to make their choice.

Don't hesitate to also develop the "practical" aspect by specifying the different car parks near your salon. Or by publishing your price list.

…Then build loyalty!

Thanks to a Facebook, Instagram or Twitter account, you can regularly (but not excessively!) engage your clientele through promotions and special offers. Play on seasonal effects by, for example, offering discounts on haircuts at the start of the school year. Or bridal hair trials in the spring.

Then analyze which offers and promotions worked best to replicate them several times a year.

One of the keys to social media could also be summarized in one word: ENGAGE! Indeed, internet users like to feel special! To do this, don't hesitate to invite them to private events to test a new hair color or an innovative styling tool. You can also provide hairdressing tips and tricks. Talking about the products you use or posting photos of your team is a plus!

Which social networks for hairdressers?

To get known and build loyalty? Facebook and Instagram.

They allow you to view all the photos you upload and access your practical information such as contact details, address, opening hours, or website.

True community vectors, they create a special bond between the hair salon and its followers.

Practical tip: make sure to create your business as a "Facebook Page" and not as an account, which is recommended when creating a personal profile.

To stay informed about trends? Pinterest and YouTube.

Largely based on visuals and videos, these two social networks are undeniable goldmines for hairdressers, for keeping up with the latest trendy color or the most popular haircut of the moment!

To put it simply, Pinterest is somewhat the direct competitor of Google Images. An endless source of inspiration from which your clientele will draw ideas to decide on their future look... So be on the same wavelength as them by speaking a similar language and staying on top of new hair trends.

The icing on the cake: all these sites are completely free! It would be a shame to do without them...

Don't hesitate to ask us your questions in the comments if you have any! If you're not already, come follow us on our social networks: Instagram and Facebook 😉