2000: The commercialization of the first aesthetic products
Originally oriented towards hairdressing professionals, Gouiran Beauté decided to expand its range of marketed products. It was then that aesthetic products appeared on the shelves.
And it was in the 2000s that aesthetic products burst onto Gouiran Beauté's shelves with brands like Peggy Sage, Sinelco, and Perron Rigot. This is how Gouiran Beauté transitioned from a hairdressing wholesaler to a wholesaler of hairdressing and aesthetic products.
2002: The creation of the Beautélive brand
With over 30 years of experience, Gouiran Beauté now knows a lot about hair products and the needs of its customers. The creation of its own brand was therefore obvious, and that's how Beautélive was born.
Just like the commercialization of products, the launch of Beautélive was initially focused on hair products with shampoos, masks, and treatments. Simple packaging with quality ingredients to best meet the needs of hairdressers.
2005: Beautélive ventures into aesthetics
After success with its products for hairdressers, Beautélive decided to take the plunge and create its own line of aesthetic products. This line includes face and body cosmetics, available in several ranges to suit all skin types.
We then find the Pure, Care, Must, and Gold ranges to suit every customer. These products are manufactured in France and are not tested on animals because ethics are very important at Gouiran Beauté.
Easily recognizable with their colorful and original designs, these products stand out easily in store aisles and satisfy customers!
2016: A fresh look for the Beautélive aesthetic range
More than 10 years after its creation, it's time for the Beautélive aesthetic product line to get a makeover. New formulas and new, much more sober designs that can now find their place in salons.
For this new range, the products are still manufactured in France and are now formulated without parabens for formulas that are more respectful of your skin. Their matte white packaging is much more discreet than the old one but still offers effective action.
In addition, Beautélive has also developed a line of 100% natural vegetable oils to meet the growing demand for homemade cosmetics and less processed products. A real success with the public.
2017: The beginning of Beautélive makeup
After completing and redesigning its aesthetic range, Beautélive is now looking further and launching into makeup products with the appearance of two mascaras: Be Infini and Be Illusion.
Just like face and body cosmetics, these mascaras follow the same guiding principle: a formulation that respects your eyes and does not contain parabens. Each mascara has a special feature: Be Illusion will offer you clump-free volume, while Be Infini will give you incredible length thanks to its revolutionary helix brush.
