The Keratherapy brand was born in 2010 in South Florida, Miami to be exact. It specializes in keratin treatments, particularly long-lasting smoothing treatments. Present in over 45 countries worldwide, Keratherapy has built its reputation on high-end products adapted to customer needs and continuous self-assessment to always stay ahead of its competitors.
______________
Did you know that keratin treatments are the second most requested service in salons after coloring! A sector with strong potential where it is good to position yourself to meet your customers' expectations.
To learn more about Keratherapy products, we are answering all your questions about this range today.
What is the difference between a smoothing treatment and a relaxer?
It is important to know that a smoothing treatment primarily aims to significantly reduce curls and hair volume. It will under no circumstances guarantee an ultra-straight result like a relaxer. But it will not damage the hair fiber, unlike a relaxer which permanently changes the hair structure.
Depending on the product's processing time and your client's hair type (straight, wavy, curly, or kinky), the results will not be identical. You can therefore offer a customized smoothing treatment: whether the client wants a simple taming/anti-frizz effect or, conversely, prefers to minimize the curly effect of their hair.
What are the benefits of keratin smoothing?
Beyond the smoothing and taming effect that the Keratherapy treatment will provide, it is a real treatment that will be injected into the hair. This is thanks to Kerabond technology incorporating infused pure keratin.
Hair is therefore strengthened, healthier, and visibly shinier. The smoothing treatment can also be performed on colored hair. Indeed, it guarantees long-lasting color vibrancy. In general, hair is easier to style. Blow-drying and straightening are greatly facilitated, and frizz is eliminated. In short, the hair is literally enhanced!
These are all arguments you can use to convince an undecided client!
How long does a Keratherapy smoothing treatment last?
The smoothing treatment can last up to 12 weeks with "PURE RENEWAL PLUS". With " DAILY SMOOTHING CREAM" the smoothing effect lasts until the next shampoo.
On which clients can I apply the Keratherapy smoothing treatment?
Keratherapy smoothing treatments are not only for women with very curly or kinky hair. This is what makes this brand so strong! Clients with straight hair can also opt for a smoothing treatment to, for example, tame frizz, reduce hair volume. But also simply to give new life to hair thanks to the presence of keratin.
If your client's hair is too brittle, a 10-day course of the MOISTURE range from Keratherapy will then be highly recommended. She will find healthier hair.
Also, know that clients wishing to color their hair can safely use the smoothing treatment. It will just be necessary to observe a delay of 1 to 2 weeks before or after applying one of the Keratherapy smoothing treatments.
How to properly maintain a Keratherapy smoothing treatment?
Keratherapy has a whole line of products, shampoos, conditioners, and treatments developed in several ranges: volume, hydration, post-coloration and styling. They will help maintain strong, smooth, and shiny hair long-term.
Here are also some tips for maintaining your keratin smoothing treatment:
- Wear a cap during aquatic activities (pool, sea, etc.)
- Avoid daily shampoos and limit to 1 or 2 washes per week
- Use sulfate-free cleansing care products
Want to know more? Watch the Keratherapy training video with application of the Pure Renewal Plus smoothing treatment on a model right HERE!
