Having curly to coily hair isn't always easy! Some lucky individuals have already found their hair care routine, while others are unfortunately still searching for theirs... Do you have curly, coily, or kinky hair? We've found the perfect routine for maintaining your curls. Discover the Curl Expression range by L'Oréal without further ado.
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Curly to Coily Hair
Do you know the percentage of women aged 15 to 34 with curly, wavy, coily, or kinky hair? Well, 60% of them have this particularity. How lucky!
Unfortunately, there are also some drawbacks... This type of hair often scares hairdressers and can also be more difficult to style. Do you know why?
Curly hair is generally more fragile than straight hair, due to the hair structure and the curl shape, which increases the risk of breakage. Its diameter is also finer at the curve, which lifts the cuticles and makes the hair susceptible to external aggressions. Furthermore, sebum, a natural source of hydration, does not reach the ends of curly to coily hair, leading to dehydration of the hair fiber. Therefore, it is necessary to provide a layer of hydration through hair care products.
Curl Expression: a range for curly to coily hair
Curl Expression was designed for curly to coily hair to meet the specific needs of this hair type. This range was co-developed with 4 international experts with curly to coily hair:
- Elodie Euston: Curl expert hairdresser in France
- Derick Monroe: Celebrity hairdresser in the United States
- Titus Magida: Kinky hair expert in South Africa
- Vivi Siqueira: Hairstylist in Brazil
Curl Expression range products contain a perfect combination of active ingredients, providing 2x more hydration and 11x more curl definition. The formula is enriched with Glycerin, a humectant known for its long-lasting moisturizing power. Urea H, an emollient agent that retains hydration and strengthens the hydrolipidic barrier. And finally, Hibiscus seed extract, which provides shine thanks to its richness in amino acids and vitamins.
All products in the range contain a memorable and addictive fragrance with a subtle and stimulating scent. A blend of star jasmine, sweet amber, vanilla, cedarwood, and freesia. A beautiful escape guaranteed!
Special mention for the eco-responsible approach! Indeed:
- the bottle: 95% recycled plastic.
- The main factory: carbon neutral
- Industrial water: 100% recycled
Because pictures speak louder than words, here is a before/after using Curl Expression products:
For flexible curls
Tight curls
For coils
Our special Curl Expression routine
Curl Expression products provide intense hydration, long-lasting curl definition, and quick detangling. Discover the 8 fabulous products in this range:
Intense Hydration Cleansing Cream
The cleansing cream gently cleanses the scalp while providing intense hydration. Plus, it leaves a soft scent on your hair, a pure pleasure to use!
We love:- Mousse texture: generous and creamy
- Its formulation: sulfate-free and alcohol-free
- Curly and coily hair
- Apply a small amount to wet hair. Massage gently then rinse thoroughly.
Our pro tips:
If you are prone to product buildup in your hair, opt for the Curl Expression Anti-Residue Cleansing Jelly.
Capacity: 300ml, 500ml, 1500 ml
Anti-residue cleansing jelly
The anti-residue cleansing jelly removes impurities that can accumulate throughout the day. This allows subsequently applied treatments to penetrate more easily.
We love:
- A light gel texture
- Its formulation: sulfate-free, silicone-free, and alcohol-free
Ideal for:
- Coily and kinky hair
Directions for use:
First, apply a small amount of cleansing jelly to wet hair. Lather gently. Then, rinse thoroughly.
Our pro tips:
To optimize results, follow with a mask as well as a leave-in treatment. The jelly will help the treatments penetrate the hair fiber.
Capacity: 300ml, 500 ml, 1500ml
Intensive moisturizing mask with natural feel
The intensive moisturizing mask hydrates and pre-detangles. It provides deep hydration and a finish twice as shiny as a basic treatment.
This mask also controls frizz and offers a natural feel.
We love:
- Soft and melting texture
- Instantly absorbed by the fiber
- Its formulation: alcohol-free
- Natural feel
Ideal for:
- Curly and coily hair
Directions for use:
After shampooing with Curl Expression cleansing jelly, or cleansing cream Curl Expression, apply the mask to damp hair, on lengths and ends. Leave on for about 10 minutes. Then, rinse thoroughly.
Capacity: 250ml, 500ml
Rich intensive moisturizing mask
Do you have weakened, sensitive, or kinky hair? The rich intensive mask is what you need! It provides intense nutrition to the hair fiber to strengthen it and give it shine.
We love:
- Ultra-rich butter texture
- A coated feel
- Its formulation: silicone-free and alcohol-free
Ideal for:
- Kinky hair
Directions for use:
Usage remains the same as for the natural-feel moisturizing mask.
Our pro tips:
For the softest touch, opt for a leave-in treatment.
Capacity: 250ml, 500ml
10-in-1 cream mousse
The 10-in-1 cream mousse provides 2 times more intense hydration, strengthens the fiber, and protects against humidity. Residue-free, it will leave your hair soft and light. Plus, the mousse leaves a pleasant scent of star jasmine, freesia, and orchid.
We love:
- The non-crunchy effect
- The hydration it provides
- Its formulation: sulfate-free, silicone-free, and alcohol-free
Ideal for:
- Curly and coily hair
Directions for use:
- Wash and wring out your hair.
- Then apply the 10-in-1 mousse to towel-dried hair. Do not rinse.
Our pro tips:
When applying, start from the ends towards the lengths, gently scrunching the curls.
Capacity: 235g
Moisturizing cream
The moisturizing cream was designed to define curls and also provide them with intense hydration. Get strong and silky hair!
We love:
- Creamy and smooth texture
- Does not weigh hair down
- High and long-lasting hydration
- Its formulation: sulfate-free and alcohol-free
Ideal for:
- Coily and kinky hair
Directions for use:
Apply a small amount of moisturizing cream to your hair, then distribute the product evenly along the lengths. There is no need to rinse the cream.
Our pro tips:
If you have kinky and very dry hair, first apply: the moisturizing cream after applying the Activating Cream-Jelly. Then, finish with the 10-in-1 cream mousse.
Capacity: 200ml
Definition activating jelly
The activating jelly is a leave-in treatment that helps define your curls. A little extra: it protects your hair from heat. Protected hair for frizz-free curls.
We love:
- Generous jelly
- Non-sticky finish
- Its formulation: silicone-free, sulfate-free, and alcohol-free
Ideal for:
- Kinky hair
Directions for use:
- Apply to towel-dried hair for a boost of definition;
Our pro tips:
For curly hair: Apply to towel-dried hair, then follow with the 10-in-1 cream mousse.
For coily and kinky hair: Apply to towel-dried hair, then follow with the intensive long-lasting leave-in moisturizing cream.
Capacity: 250ml
Curl reviving care water
Would you like to have dream hair as soon as you wake up? Well, with the curl reviving care water, it's possible! Nothing could be simpler, just spray the product on your dry hair in the morning. It will leave a light film on your hair to protect against frizz for 48 hours. In addition, it will instantly revive curls.
We love:
- Immediate result
- Soft and natural hair
- Its formulation: sulfate-free, silicone-free, and alcohol-free
Ideal for:
- Curly, coily, and kinky hair
Directions for use:
Spray from 20 cm onto dry hair in the morning. Then scrunch to define your curls.
Capacity: 190ml
