Bleached hair: protecting it until back-to-school

While bleaching certainly adds something extra to hair, it also weakens the hair fiber. Whether it's the sun, heat, chlorine, or pollution, summer puts your hair to the test. Here are all the tips and Gouiran Beauté product selection to preserve your bleached hair until back to school.

Why is bleached hair fragile?

Bleaching opens the hair cuticles to remove pigments. As a result, the fiber becomes porous, more susceptible to breakage, dryness, and loss of shine. Without proper protection and care, bleached hair dulls and weakens.

1. Adopt a restorative and moisturizing routine

Gentle and restorative shampoo

Use a sulfate-free shampoo, formulated for damaged or colored hair. It cleanses gently without aggressing the hair fiber.

Recommended product:

• Beautélive Repair Shampoo: enriched with argan oil, wheat proteins, and hyaluronic acid, it nourishes, moisturizes, and strengthens colored hair.

Nourishing and restorative mask

Apply a deep mask 1 to 2 times a week to restore moisture and shine to your hair.

Recommended products:

• Beautélive Repair Mask: restructures the fiber, facilitates detangling, and provides shine thanks to sweet almond oil.
• Beautélive Color Radiance Mask: with jojoba oil, it preserves color radiance and intensely moisturizes colored or highlighted hair.

Intensive restorative treatment

For very damaged hair, perform a restorative treatment.

Recommended product:

• Beautélive Intensive Restorative Treatment: enriched with caviar extracts and keratin, it restores strength, suppleness, and shine to distressed hair.

2. Protect your hair daily

Your bleached hair is more sensitive than average, which is why you need to protect it even more from external aggressions.

Protective spray against external aggressions

Bleached hair is particularly sensitive to UV, salt, chlorine, and heat.

Recommended product:

• Argan Age Scented Protective Spray with Argan Oil: forms a protective veil, filters UV rays, and prevents dryness. Ideal before sun exposure or using heating tools.

Additional tips:

• Limit the use of hair dryers, straighteners, or curling irons. If needed, always apply a heat-protective spray.
• Opt for protective hairstyles (braids, loose buns) to limit breakage.
• Rinse your hair with clear water after swimming in the pool or sea to remove chlorine and salt.

Heat-protective sprays

3. Preserve color radiance

Colored hair tends to yellow or dull.

• Use a shampoo or neutralizing treatment for unwanted reflections (purple or silver) depending on your shade.
• Beautélive Color Radiance Mask extends shine and protects color thanks to its antioxidant properties.

4. Summary of your post-back-to-school routine