Serum

A concentrate of active ingredients for a tenfold and immediate action! Let yourself be tempted by the cosmetic serums available at Gouiran Beauté.

The action of a serum

Serum can replace moisturizers because its action is much more intense and targeted.

For anti-wrinkle products, it will provide the skin with concentrated anti-aging active ingredients to firm it. This will give your face a firmer and smoother appearance. A serum therefore provides a real breath of youth.

There are serums for targeted areas such as eye contours or lips, which are the first areas to be affected by fine lines. Their formula is therefore adapted to these sensitive areas.

For hydrating or soothing serums, they should be used in cases of extreme dryness, such as during a change of season, or in winter when the cold causes feelings of tightness. Their ultra-hydrating formula will relieve your face and protect it against aggressions.

How often should a serum be applied?

If it replaces your day cream, apply it to cleansed skin, always massaging upwards. Then carry out your morning routine as usual.

However, its texture may be richer than your usual moisturizer, which can give you a greasy skin sensation. If this is the case, use it before bed so that you don't have a shiny effect throughout the day.

For intensive action, also apply it in the evening as a night treatment to allow the active ingredients to be released and act during cell regeneration.

Serum will therefore prove to be an elixir of beauty and youth!