Matrix

Matrix, an American hair brand

The Matrix brand is part of the L'Oréal group and thus benefits from the unwavering support and expertise of this beauty giant! It was created in 1980 by a team of hairdressers consisting of Arnie and Sydwell Miller. Their goal? To provide professionals with easy-to-use products to create creative hairstyles and showcase their talent.

Today, Matrix has become a leading brand in the global professional hairdressing market.

Matrix, a brand with strong values

Matrix has managed to stand out by offering professional quality hair products at affordable prices. It has particularly succeeded in convincing the United States, where Matrix is a market leader. Its strengths: innovative products and support for hairdressers through training provided by the Matrix team of certified professionals.

Indeed, several Matrix "ambassadors," including renowned hairdressers, travel the world to share their techniques and provide training on the brand's various product lines.

Several values remain essential to the brand: diversity, collaboration, authenticity, simplicity, expressiveness, and sustainability.

All Matrix products offer effective ingredients and treatments that deliver on all their promises. Hair becomes more beautiful and shiny. To use the right products, as a hairdresser, you must first define the hair type and its specific needs.

Tailor-made products with the Biolage range

Biolage puts science at the heart of hair to offer hair products in line with the needs of today's women. Several lines have therefore been developed: Scalpsync and its purifying benefits for sensitive scalps, Colorlast which protects the radiance of color-treated hair with orchid flower, and Volumebloom which addresses the problem of fine hair with cotton flower.

The Biolage range is also good for the planet as the formula of these products contains only natural extracts such as cotton, aloe vera, and orchid.

Boost your sales with Total Results!

The brand new range of products developed by Matrix comes in the form of various hair treatments: from shampoo to conditioner and even leave-in treatments. With its gentle prices and color codes for each hair type, the Total Results will win over your customers and boost your sales of additional products! You'll find Hello Blondie treatments, formulated for blonde and highlighted hair, So Long Damage formulations for chemically treated and damaged hair, and Curl Please treatments that will bring definition and bounce to curly and wavy hair.