Cream

Formerly confined to waxes and gels, styling products have undergone many changes in recent years and now offer innovative textures and properties. This is good news because customers are now looking for personalized products that will perfectly enhance and shape their hair texture.

As a hair professional, you must therefore offer them this much sought-after "tailor-made" effect, which will encourage them to return to your salon.

To style your clients' hair, you can therefore rely on styling cream, a true styling product that also has a care action!

Cream: for which hair type?

We would be tempted to tell you: for ALL! However, it will be necessary to check the richness of the texture so as not to weigh down fine and normal hair. Indeed, the creamy texture of this styling product will nourish and hydrate the hair fiber and will therefore be ideal for curly or thick hair. Nevertheless, some brands adapt their compositions to offer lighter treatments so as not to overload or grease the hair.

What are the benefits of styling cream?

On short hair, it will sculpt and hold the hairstyle, while ensuring a flexible and non-stiff appearance of the hair, unlike the more powerful formulas of gels, for example. More often presented in the form of balm, these will provide optimal smoothing of the fiber and discipline it by eliminating frizz and rebellious strands.

Finally, you can enhance your clients' curls and waves with styling cream, which helps to perfectly define the curl by giving it the bounce and movement it needs.

How to apply it?

This type of styling product is generally used on damp hair, previously towel-dried (to remove excess water). Applied from mid-lengths to ends, this product ideally penetrates the hair and provides a conditioning effect that will be multiplied during drying!

Depending on its hold level, the cream offers a more or less light hold and thus allows the style created in your salon to be maintained for a long time.