{"product_id":"shampoing-lissant-the-first-063069600001","title":"THE FIRST Smoothing Shampoo","description":"\u003cp\u003eRevolutionize your straightening services with THE FIRST 3.0 from Sweet Professionnel! This professional straightening shampoo delivers spectacular results in record time, thanks to its unique formula based on 5 acids. Ideal for hair salons.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of THE FIRST Shampoo from Sweet\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative technology:\u003c\/strong\u003e unique blend of 5 acids for deep straightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-acting:\u003c\/strong\u003e express straightening for significant time saving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormaldehyde-free:\u003c\/strong\u003e gentle formula that respects the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting results:\u003c\/strong\u003e straightening that lasts up to 4 months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility:\u003c\/strong\u003e adapts to all hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional:\u003c\/strong\u003e designed for hairdressers, ideal for salons.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eTHE FIRST 3.0: the express straightening that revolutionizes hairstyling\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eDiscover THE FIRST 3.0, the fastest straightening shampoo in the world! Thanks to its patented formula, it allows you to obtain smooth, shiny, and disciplined hair in record time. This revolutionary product has become an essential ally for hairdressers worldwide.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eAdvantages of THE FIRST shampoo\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime and profitability gain:\u003c\/strong\u003e optimization of working time in the salon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomized results:\u003c\/strong\u003e adaptable to all hair types and lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy hair:\u003c\/strong\u003e moisturizing formula that respects the hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural look:\u003c\/strong\u003e smooth and shiny effect without a stiff feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEase of use:\u003c\/strong\u003e simple and quick application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cstrong\u003eHow does it work?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eTHE FIRST 3.0 acts deeply on the internal structure of the hair thanks to a unique blend of 5 acids: salicylic, alpha-lipoic, glycolic, lactic, and hyaluronic. Under the action of heat, these acids create chemical bonds that modify the shape of the hair, making it smooth and disciplined.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eThe benefits of the 5 acids\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-lipoic acid:\u003c\/strong\u003e stimulates the immune system and acts deeply on the hair structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic acid:\u003c\/strong\u003e prevents fungal and bacterial contamination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic acid:\u003c\/strong\u003e improves the penetration of other active ingredients and increases absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid:\u003c\/strong\u003e preserves elasticity and fills in hair gaps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactic acid:\u003c\/strong\u003e softens the hair fiber and restores its strength and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eWhy choose THE FIRST 3.0 shampoo?\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessionalism:\u003c\/strong\u003e a product designed for demanding hairdressers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional results:\u003c\/strong\u003e smooth and shiny hair in record time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative formula:\u003c\/strong\u003e a unique blend of acids for maximum effectiveness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair respect:\u003c\/strong\u003e a gentle and moisturizing formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfitability:\u003c\/strong\u003e a product that will save you time and money.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cstrong\u003eTHE FIRST 3.0: the choice of professionals\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eAdopt THE FIRST 3.0 and offer your clients quality, fast, and long-lasting straightening services. This revolutionary product is the result of many years of research and development.\u003c\/p\u003e\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Sweet Professional","offers":[{"title":"THE FIRST Smoothing Shampoo 500ml","offer_id":54883933127042,"sku":"063069600001","price":288.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/THE-FIRST-SHAMPOO-3.0-500ML_063069600001_1_1734598436.jpg?v=1747690551","url":"https:\/\/www.gouiran-beaute.com\/en\/products\/the-first-smoothing-shampoo","provider":"Gouiran Beauté","version":"1.0","type":"link"}