{"product_id":"coloration-creme-socolor-010010300022","title":"So Color Cream Dye","description":"\u003cp\u003eSO COLOR Pre-Bonded Permanent Hair Color from Matrix offers intense, luminous and long-lasting color, while respecting the hair fiber. Its new cream formula enriched with protective concentrate protects, nourishes and guarantees up to 100% coverage of white hair.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties \u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eNew generation professional oxidation coloring\u003c\/li\u003e\n\u003cli\u003eReinforced Pre-Bonded technology to protect the fiber\u003c\/li\u003e\n\u003cli\u003eEnriched with citric acid and glycine\u003c\/li\u003e\n\u003cli\u003eContains an oil of natural origin\u003c\/li\u003e\n\u003cli\u003eHair 2x softer and shinier\u003c\/li\u003e\n\u003cli\u003eUp to 100% coverage of white hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, even curly and wavy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eMatrix So Color coloring: expert coloring for hair\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eDesigned to meet the expectations of demanding women, SO COLOR Pre-Bonded combines color performance and deep care. Its cream texture facilitates precise and homogeneous work, ideal for a controlled, luminous and natural result. Thanks to its enriched Pre-Bonded technology, the hair fiber is protected during the coloring process, limiting breakage and preserving the suppleness of the hair. The oil of natural origin provides softness and shine, while citric acid and glycine help to strengthen the internal structure of the hair.\u003c\/p\u003e\u003cp\u003eThe result: a rich, deep color, perfectly covering, even on white hair, with a silky feeling and a visible shine from the first application.\u003c\/p\u003e\u003cp\u003eAlso discover our entire selection in the category\u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003e Hair colors\u003c\/strong\u003e\u003c\/a\u003e to find the ideal shade and fully reveal your beauty.\u003c\/p\u003e","brand":"L'Oréal Matrix","offers":[{"title":"10AV - Very Very Light Ash Iridescent Blonde","offer_id":56439178527106,"sku":"01001030002210AV","price":16.1,"currency_code":"EUR","in_stock":true},{"title":"10G - Very Very Light Golden Blonde","offer_id":56439178559874,"sku":"01001030002210G","price":16.1,"currency_code":"EUR","in_stock":true},{"title":"10N - Very Very Light Blonde","offer_id":56439178592642,"sku":"01001030002210N","price":16.1,"currency_code":"EUR","in_stock":true},{"title":"10P - 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