{"product_id":"lissage-pro-plus-perform-straight-062007000008","title":"PRO+ Perform Straight Smoothing","description":"\u003cp id=\"isPasted\"\u003eWella PRO+ Perform Straight Smoothing offers a professional solution to lastingly transform the texture of frizzy, unruly or curly hair. A premium technical service that guarantees up to 6 months of smooth, shiny results with an exceptional soft feel.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Wella straightening\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuration of result\u003c\/strong\u003e : up to 6 months with gradual, gentle regrowth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnriched formula\u003c\/strong\u003e : Bond Builder and betaine to protect and soften the hair fiber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 suitable variants\u003c\/strong\u003e : N (normal and resistant hair), C (colored hair), S (sensitive hair up to 50% highlights)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResponsible composition\u003c\/strong\u003e : vegan formula, without silicones, microplastics or mineral oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional result \u003c\/strong\u003e: silky, smooth and long-lasting disciplined hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003ePRO+ Perform straightening from Wella: an exceptional professional straightening service\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eWella Perform Straight represents the excellence of technical know-how in hair transformation. This permanent straightening cream is distinguished by its precision of application and its ability to respect the integrity of the hair thanks to its Bond Builder technology. Each application requires a personalized diagnosis to select the variant best suited to your hair type. A preliminary test on a wick is recommended to guarantee optimal results.\u003c\/p\u003e\u003cp\u003eThe application protocol, carried out with the Perform Straightening neutralizer, ensures a controlled and homogeneous transformation. This technical expertise allows you to obtain perfect straightening, shiny and soft to the touch, without compromising hair health. The vegan formula demonstrates Wella's commitment to more responsible beauty, combining professional performance and respect for the environment.\u003c\/p\u003e\u003cp\u003eDiscover our entire range of \u003ca href=\"\/en\/collections\/prestation-technique-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eTechnical products\u003c\/strong\u003e\u003c\/a\u003e to enhance all hair types with expertise and professional quality.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"C","offer_id":56024804360578,"sku":"062007000008C","price":66.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/WELLA-PRO_2B-PERFORM-STRAIGHT-LISSAGE-200ML_062007000008_2_1764579467.jpg?v=1764589063","url":"https:\/\/www.gouiran-beaute.com\/en\/products\/smoothing-pro-perform-straight","provider":"Gouiran Beauté","version":"1.0","type":"link"}