{"product_id":"fixateur-de-lissage-pro-plus-perform-straight-062007000007","title":"PRO+ Perform Straight Smoothing Fixative","description":"\u003cp id=\"isPasted\"\u003eWella PRO+ Perform Straight Smoothing Fixer permanently transforms frizzy, unruly or curly hair into silky, shiny hair. This professional solution guarantees impeccable straightening that lasts up to 6 months with gentle regrowth.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Wella smoothing fixative\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eReady-to-use permanent fixation for professional straightening\u003c\/li\u003e\n\u003cli\u003eVegan formula without ingredients of animal origin, silicones, microplastics or mineral oils\u003c\/li\u003e\n\u003cli\u003eExceptional duration up to 6 months with smooth and shiny effect\u003c\/li\u003e\n\u003cli\u003eUse with Perform Smoothing Cream for optimal results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eWella's smoothing fixative: a premium hair transformation service\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe PRO+ Perform Straight Smoothing Fixer represents the excellence of Wella know-how in texture transformation. This minimalist and respectful formula combines professional effectiveness and gentleness for your hair. Thanks to its vegan composition and its ready-to-use texture, it facilitates technical work while guaranteeing a remarkable smooth and silky result. The fixative acts in depth to restructure the hair fiber without damaging it, thus offering an incomparable feeling of softness and radiant shine. Its progressive action ensures harmonious regrowth, preserving the beauty of your hair in the long term. Wella professional quality is revealed in each application, allowing you to obtain that perfect straightening you are looking for, while respecting the health of your hair.\u003c\/p\u003e\u003cp\u003eDiscover all our\u003ca href=\"\/en\/collections\/prestation-technique-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003e Technical products\u003c\/strong\u003e\u003c\/a\u003e to enhance your hair with Wella professional expertise.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"PRO+ Perform Straight Smoothing Fixative","offer_id":56024804327810,"sku":"062007000007","price":34.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/WELLA-PRO_2B-PERFORM-STRAIGHT-FIXATEUR-1L_062007000007_1_1762332459.jpg?v=1764589067","url":"https:\/\/www.gouiran-beaute.com\/en\/products\/pro-perform-straight-smoothing-fixer","provider":"Gouiran Beauté","version":"1.0","type":"link"}