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The 92% natural-origin formula guarantees a gentle and respectful treatment of the hair fiber, without ammonia, resorcinol, PPD, SLS, cationic polymers, or silicone.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eLight Grey Hair Coverage\u003c\/strong\u003e: With the ability to cover up to 70% of white hair, DIA COLOR provides a natural result without a mask effect.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eRevives and Enhances\u003c\/strong\u003e: Enriched with melanin to revive hair losing melanin, DIA COLOR restores radiance to dull hair while preserving its natural appearance.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eTrue and Long-Lasting Tone\u003c\/strong\u003e: Thanks to its advanced formula, DIA COLOR ensures a 100% true and natural tone that lasts up to 6 weeks after application.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eL'Oréal Professionnel discovered that melanin loss is the cause of dull hair. Melanin, naturally present in the hair fiber, decreases over time, impacting hair color and its ability to reflect light. DIA COLOR is the first hair color that effectively compensates for the effects of this melanin loss, thus offering a vibrant and natural color.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eNew Formula and Compatibility\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eDIA COLOR replaces DIA RICHESSE, offering a more generous 60ml tube. 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