{"title":"With ammonia","description":"\u003cp\u003eOne of the most sought-after services in hair salons is undoubtedly \u003ca href=\"\/en\/collections\/coloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eoxidative hair coloring\u003c\/strong\u003e\u003c\/a\u003e! Change, a natural color that's too dull, or covering grey hairs, many factors can lead women to opt for this service. Moreover, brands are constantly evolving their formulas to make them even more effective, particularly in terms of intensity and an ever-wider palette of shades.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eFrom colorful shades to permanent hold\u003c\/h3\u003e\u003cp\u003eOxidative hair coloring with ammonia is characterized by an irreversible change in the natural pigment of the hair fiber. It is therefore essential to carefully consider the choice of shade and reflection one wishes to adopt. Unlike its counterparts, this type of dye allows for a wider range of action: darkening or lightening; you can literally change your style in the blink of an eye! These coloring products generally offer a lightening power of up to 7 tones depending on the references. Brands like \u003ca href=\"\/en\/collections\/loreal-professionnel-paris\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eL'Oréal Professionnel\u003c\/strong\u003e\u003c\/a\u003e also add conditioning agents to their formulas so that the hair maintains a healthy texture during the application process.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eOur tips for application\u003c\/h3\u003e\u003cp\u003eThis type of color must be mixed with an \u003ca href=\"\/en\/collections\/oxydant-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eoxidant\u003c\/strong\u003e\u003c\/a\u003e, whether it is 10, 20 or 30 volumes, depending on the lightening desired. Thanks to its cream texture, the mixture applies easily and evenly to the hair. The processing time will vary depending on the desired result and the client's hair type. Finally, we advise you to apply a small amount of product to your client's skin to perform an allergy test.\u003c\/p\u003e","products":[{"product_id":"subtil-creme-ice-60ml-2015","title":"Ice Cold Tone Revealing Cream","description":"\u003cp\u003eSUBTIL CRÈME ICE coloring cream is an oxidation dye that neutralizes warm tones. 100% of white hair will be covered to ensure perfect color uniformity. It will also lighten hair up to 3 shades.\u003c\/p\u003e\u003cp\u003eIts formula, based on epaline, will bring brilliant shine to hair, and the presence of vitamins E and PP will strengthen the hair from within.\u003c\/p\u003e\u003cp\u003eWith 7 different shades, you can reveal the cool tones of your hair color by controlling its pigments. Trendy colors like bronde or ombré effects will now be within your reach with the ICE shades.\u003c\/p\u003e\u003cp\u003eRediscover the radiance of day one and a faithful color with SUBTIL CRÈME ICE!\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"10LC: Light Light Blonde","offer_id":49094092063014,"sku":"01000040001310","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"4IC: Light Brown","offer_id":49094092095782,"sku":"0100004000134","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"5IC : Light Brown","offer_id":49094092128550,"sku":"0100004000135","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"6IC : Dark Blonde","offer_id":49094092161318,"sku":"0100004000136","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"7IC: Blonde","offer_id":49094092194086,"sku":"0100004000137","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"8IC : Light Blonde","offer_id":49094092226854,"sku":"0100004000138","price":12.9,"currency_code":"EUR","in_stock":true},{"title":"9IC: Very Light Blonde","offer_id":49094092259622,"sku":"0100004000139","price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/subtil-creme-ice-60ml_010000400013GROUPE_1_1712211484_dcccd698-412b-49dd-8c92-b810934b2a31.jpg?v=1776375760"},{"product_id":"igora-royal-60-ml-2013","title":"Igora Royal High Definition Permanent Color Creme","description":"\u003cp\u003eMixing ratio = 1:1\u003c\/p\u003e\u003cp\u003e1:2 for super-lighteners\u003c\/p\u003e\u003cp\u003eA permanent hair color with a unique formula developed by colorists, offering unparalleled results.\u003c\/p\u003e\u003cp\u003eThe Igora Royal hair color formula is the result of combining high-definition pigment matrices, providing extreme shade reliability, brilliant texture, intense color, and perfect gray hair coverage.\u003c\/p\u003e\u003cp\u003eThe color penetrates deep into the hair fiber, and on the hair's surface, the pigments are sealed, ensuring long-lasting color retention.\u003c\/p\u003e\u003cp\u003eThis range of hair colors offers more intense copper, red, and violet shades, as well as high-performance lighteners for perfect shine and results. \"Lighteners\" offer 3 to 4 levels of lift, while \"super-lighteners\" offer 4 to 5 levels of lift.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSpecific Shades\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eD-0\u003c\/strong\u003e: This shade is a diluter; it will make another shade more neutral or dilute pastel tones.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eE-0\u003c\/strong\u003e: This lightening cream will provide an additional 1 level of lift for coloring dark natural hair. It mixes directly with other IGORA Royal shades.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eE-1\u003c\/strong\u003e: The ash extract will make a color cooler and also cover some gray hair. It mixes directly with other IGORA Royal shades.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003e0-55, 0-77, 0-88, 0-89, and 0-99\u003c\/strong\u003e: These shades are true color boosters. However, too high a dosage of booster will reduce the color's covering power.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"0-22: Neutralising, Blue","offer_id":49198262026534,"sku":"0100011000170.22","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-33 : Neutralizing, Green","offer_id":49198262124838,"sku":"0100011000170.33","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-55: Booster, Gilded","offer_id":49198262190374,"sku":"0100011000170.55","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-77: Booster, Orange","offer_id":49198262255910,"sku":"0100011000170.77","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-88: Booster, Red","offer_id":49198262354214,"sku":"0100011000170.88","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-89: Booster, Red-violet","offer_id":49198262419750,"sku":"0100011000170.89","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-99: Booster, Violet","offer_id":49198262518054,"sku":"0100011000170.99","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0.00: Clear","offer_id":49094096945446,"sku":"0100011000170.00","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"1.0 : Black","offer_id":49198262583590,"sku":"0100011000171.0","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"1.1: Black blue","offer_id":49198262649126,"sku":"0100011000171.1","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"9.00: Extra Light Natural Blonde","offer_id":49198265565478,"sku":"0100011000179.00","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"9.1: Very light ash blonde","offer_id":49198265598246,"sku":"0100011000179.1","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"9.24: Very Light Smoky Beige Blonde","offer_id":49198265631014,"sku":"0100011000179.24","price":18.6,"currency_code":"EUR","in_stock":false},{"title":"9.4: Very light beige 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light violet red blonde","offer_id":49198265860390,"sku":"0100011000179.98","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"3.22: Intense Smoky Dark Brown","offer_id":49198262911270,"sku":"0100011000173.22","price":18.6,"currency_code":"EUR","in_stock":false},{"title":"3.65: Dark golden brown","offer_id":49198262976806,"sku":"0100011000173.65","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"3.68: Dark brown mahogany","offer_id":49198263042342,"sku":"0100011000173.68","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"4.0: Brown","offer_id":49198263140646,"sku":"0100011000174.0","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"0-11: Neutralizer, Silver","offer_id":49198261862694,"sku":"0100011000170.11","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"4.33: Matte Chestnut","offer_id":49198263238950,"sku":"0100011000174.33","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"4.6: Chestnut 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Thanks to its formula enriched with cool pigments, it effectively neutralizes unwanted yellow undertones and gives you a luminous and natural ash blonde.\u003c\/p\u003e\u003cp\u003eIgora Royal's High Definition technology guarantees an intense and even color, even on grey hair. The pigments penetrate deep into the hair fiber for long-lasting color.\u003c\/p\u003e\u003cp\u003eEasy to apply, Igora Royal Cools hair color allows you to achieve a professional result. Whether you want to lighten your hair or simply refresh your color, Igora Royal Cool is the ideal solution for a vibrant and personalized blonde.\u003c\/p\u003e\u003cp\u003eDiscover all our \u003ca href=\"\/en\/collections\/coloration?_gl=1*nz7p79*_up*MQ..*_ga*NDY0MDE1OTcxLjE3MzE5MTY5MTE.*_ga_W71ZKG53HY*MTczMTkzMTMwMS4yLjEuMTczMTkzMTM0MS4wLjAuMA..\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eHair Colors\u003c\/a\u003e to find the product that suits you.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Cool - 6.23: Matte Ash Dark Blonde","offer_id":53395140968834,"sku":"0100011000426.23","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"Cool - 6.31: Smoky Matte Dark Blonde","offer_id":53395141001602,"sku":"0100011000426.31","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"Cool - 7.13: Medium Smoky Matte Blonde","offer_id":53395141034370,"sku":"0100011000427.13","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"Cool - 8.21: Light Iridescent Ash Blonde","offer_id":53395141067138,"sku":"0100011000428.21","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"Cool - 9.11: Extra Light Ash Blonde","offer_id":53395141099906,"sku":"0100011000429.11","price":18.6,"currency_code":"EUR","in_stock":true},{"title":"Cool - 9.19 : Very Light Smoky Violet Blonde","offer_id":53395141132674,"sku":"0100011000429.19","price":18.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Creme-igora-royal-cool-schwarzkopf_010001100042_1730274241.jpg?v=1776461834"},{"product_id":"coloration-ultra-couvrante-aloe-cover-100ml-010039600004","title":"Ultra-Covering Hair Color ALOE COVER","description":"\u003cp\u003eBeautélive's Aloé Cover hair color is an innovative solution to perfectly cover even the most stubborn gray hairs. 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It is a true artist's tool that allows you to sculpt the blonde shade of your dreams. Thanks to its expert formulation, enriched with hyaluronic acid, it respects the hair fiber while offering intense shine and remarkably true-to-tone color. Whether you want to neutralize unwanted reflections, intensify your current blonde, lighten for a sun-kissed effect, darken with elegance, or create subtle nuances and specific effects, this hair color will meet all your expectations. Its creamy and gelled texture, designed for precise work, glides over the hair and allows for easy application, even for the most meticulous steps. 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Each shade is designed to enhance hair by bringing radiance, hold, and refinement.\u003c\/p\u003e\u003c\/article\u003e\u003cp\u003eOur \u003cstrong\u003eHair Coloring\u003c\/strong\u003e section offers a wide choice of colors and brands, to help you find THE color that will suit you best.\u003c\/p\u003e\u003cp\u003eMore products available in our section\u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003e Hair coloring.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"900S","offer_id":55328716292482,"sku":"010000300043900S","price":17.9,"currency_code":"EUR","in_stock":true},{"title":"901S","offer_id":55328716325250,"sku":"010000300043901S","price":17.9,"currency_code":"EUR","in_stock":true},{"title":"Ash+","offer_id":55328716358018,"sku":"010000300043ASHPLUS","price":17.9,"currency_code":"EUR","in_stock":true},{"title":"Neutral","offer_id":55328716390786,"sku":"010000300043NEUTRE","price":17.9,"currency_code":"EUR","in_stock":true},{"title":"Purple","offer_id":55328716423554,"sku":"010000300043VIOLET","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/MAJIREL-COLORATION-HIGH-LIFT-60ML_010000300043_1_1751355015.jpg?v=1751366111"},{"product_id":"coloration-permanente-cool-cover-majirel-60ml-010000300042","title":"Majirel Cool Cover Permanent Hair Color","description":"\u003cp\u003eL'Oréal Professionnel's Majirel Cool Cover permanent hair color is the ideal solution for intense cool reflections, perfect grey hair coverage, and optimal ease of use. 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Thanks to \u003cstrong\u003eOTT (Odor Trapping Technology)\u003c\/strong\u003e, application becomes more pleasant, without aggressive odors. The mixture is easy to prepare (1:1.5 ratio), and it is left on for 35 minutes with the oxidant of your choice (12.5, 20 or 30 volumes), for a customized result.\u003c\/p\u003e\u003cp\u003eThe formula works with remarkable precision: cool pigments effectively neutralize warm reflections, even on very dark bases. You get a rich, deep and intensely cool color, from brown to blonde. Coverage is optimal, even on grey hair, and the finish is opaque, elegant and natural.\u003c\/p\u003e\u003carticle\u003e\u003cp\u003eFinally, the active ingredients \u003cstrong\u003eIonène G™ and Incell™\u003c\/strong\u003e provide complete hair protection, for a hair color that respects the hair fiber. With its new 60 ml format, Majirel Cool Cover meets the needs of demanding women, looking for excellence and modernity.\u003c\/p\u003e\u003c\/article\u003e\u003cp\u003eDiscover our wide selection of \u003ca href=\"\/en\/collections\/coloration\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003ehair colors\u003c\/strong\u003e\u003c\/a\u003e, to find the color that suits you best.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"4 - Brown","offer_id":55332883988866,"sku":"0100003000424","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"5 - Light Brown","offer_id":55332884021634,"sku":"0100003000425","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"5.1 - Light Ash Brown","offer_id":55332884054402,"sku":"0100003000425.1","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"5.17 - Light Ash Brass Brown","offer_id":55332884087170,"sku":"0100003000425.17","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"6 - Dark Blonde","offer_id":55332884119938,"sku":"0100003000426","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"6.1 - Dark Ash Blonde","offer_id":55332884152706,"sku":"0100003000426.1","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"7 - Blonde","offer_id":55332884185474,"sku":"0100003000427","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"7.1 - Ash Blonde","offer_id":55332884218242,"sku":"0100003000427.1","price":17.2,"currency_code":"EUR","in_stock":false},{"title":"8 - Light Blonde","offer_id":55332884251010,"sku":"0100003000428","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"8.1 - Light Ash Blonde","offer_id":55332884283778,"sku":"0100003000428.1","price":17.2,"currency_code":"EUR","in_stock":true},{"title":"9 - Very Light Blonde","offer_id":55332884316546,"sku":"0100003000429","price":17.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/MAJIREL-COLORATION-COOL-COVER-60ML_010000300042_1_1750916807.jpg?v=1776422465"},{"product_id":"coloration-permanente-majirel-loreal-professionnel-60ml-010000300040","title":"Majirel Permanent Hair Colour 60ml","description":"\u003cp\u003eRediscover L'Oréal Professionnel's Majirel permanent hair color, a must-have innovation that combines color performance and application comfort for radiant and healthy-looking hair.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of L'Oréal Professionnel Majirel hair color\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 100% gray hair coverage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew anti-odor technology\u003c\/strong\u003e: -64% perceived ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich and long-lasting color\u003c\/strong\u003e, from roots to ends.\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eUp to 3 levels of lift.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan formula\u003c\/strong\u003e and highly concentrated in nourishing active ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy texture\u003c\/strong\u003e for easy mixing and precise application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew format: 60ml\u003c\/strong\u003e, formerly 50ml.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eL'Oréal Professionnel Majirel hair color: expert coloring for beauty and care\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eL'Oréal Professionnel's Majirel 60ml is a must-have for those seeking performance, care, and sophistication. 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The result: a \u003cstrong\u003edeep, luminous, and true-to-tone color\u003c\/strong\u003e, which respects the hair fiber and enhances all hair types, even the most demanding.\u003c\/p\u003e\u003cp\u003eFor more color choices, head to our \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHair Color\u003c\/strong\u003e\u003c\/a\u003e section, where you will find the best options.\u003c\/p\u003e","brand":"Gouiran Beauté","offers":[{"title":"1 - Black","offer_id":55348810580354,"sku":"0100003000401","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"10 - Very Very Light Blonde","offer_id":55348810613122,"sku":"01000030004010","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"10.1 - Very Very Light Ash Blonde","offer_id":55348810645890,"sku":"01000030004010.1","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"10.21 - Very Very Light Iridescent Ash Blonde","offer_id":55348810678658,"sku":"01000030004010.21","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"10.31 - 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