{"title":"Hair relaxer","description":"\u003cp\u003eHair relaxing is a type of \u003ca href=\"\/en\/collections\/prestation-technique-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003etechnical service\u003c\/strong\u003e\u003c\/a\u003e that requires a good knowledge of hair products.\u003c\/p\u003e\u003cp\u003eFrizzy, kinky, curly, and wavy hair often cause distress to many women. A little humidity, rain, or wind, and goodbye to the hours spent achieving that magnificent \u003ca href=\"\/en\/collections\/seche-cheveux-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eblow-dry\u003c\/strong\u003e\u003c\/a\u003e! Many therefore wish to resort to a permanent solution, especially those with kinky hair or Afro hair. It is therefore important not to overlook this type of service at the risk of losing out on an entire category of clients with ethnic hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eTechnical service in a hair salon\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eFirst and foremost, it will be necessary to perform a \"hair diagnosis\" of your client to guarantee an optimal result thanks to products selected tailor-made according to the nature of the hair. It is also possible that the hair relaxing technique may not be the most appropriate. Indeed, the latter is a permanent service that internally modifies the structure of the hair fiber, thus making the hair extremely easy to \u003ca href=\"\/en\/collections\/fer-a-lisser-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003estraighten\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eMoreover, the products used will not be the same depending on the type of hair you are treating: fine, thick, porous, or healthy hair. It is essential to correctly diagnose the hair type so as not to weaken it during relaxing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eWhen to opt for hair relaxing?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eAs previously mentioned, hair relaxing is a chemical hair \u003ca href=\"\/en\/collections\/lissage-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003estraightening\u003c\/strong\u003e\u003c\/a\u003e technique that is irreversible until new hair grows outside the scalp. This type of treatment will therefore be suitable for frizzy, very frizzy, and kinky hair types, such as Afro-American and ethnic hair, wishing to obtain straight hair.\u003c\/p\u003e\u003cp\u003eThe duration of the service, depending on the relaxer brand, will generally be 1 hour and must follow the following process: first, a protective cream must be applied to the contours of the face, then the relaxing product is applied, left on for 10 minutes (or more depending on the relaxer), rinsed, and finally a neutralizer is applied, sometimes included in the pack (for example, \u003ca href=\"\/en\/products\/glatt-strait-styling-defrisant-ref-40024100-a-102\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eSchwarzkopf's Glatt\u003c\/strong\u003e\u003c\/a\u003e). These steps may obviously differ depending on the chosen product. It is therefore important to read the instructions carefully before any use.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTo know which technique to choose between relaxing, Japanese straightening, or Brazilian straightening, we invite you to read our dedicated article on our Gouiran Beauté Le Mag blog!\u003c\/p\u003e\u003cp\u003eFor more maintenance and care products, go \u003ca href=\"\/en\/professionnel\/shampoing-et-soin.html\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e!\u003c\/p\u003e","products":[{"product_id":"x-tenso-moisturist-250ml-new-ref-40331551-91-1631","title":"High cosmetic smoothing cream","description":"\u003cp\u003eGive your clients the hair they've always dreamed of with L'Oréal Professionnel's X-TENSO MOISTURIST permanent straightening!\u003c\/p\u003e\u003cp\u003eIn addition to providing a smoothing effect for a minimum of eight weeks, this technical product will also provide a cosmetic action to the hair. Thanks to the Nutri Cationic Technology enriched with emollients and softening waxes, the hair fiber is preserved and deeply nourished. \u003c\/p\u003e\u003cp\u003eYou will find X-TENSO straightening in different variations depending on your client's hair type:\u003c\/p\u003e\u003cp\u003e- Natural: healthy, slightly wavy or unruly\u003c\/p\u003e\u003cp\u003e- Sensitized: weakened and\/or colored, curly or frizzy hair\u003c\/p\u003e\u003cp\u003e- Resistant Natural: voluminous, uncolored and healthy\u003c\/p\u003e\u003cp\u003eThe hair is supple, disciplined and easier to style! It also gains shine and benefits from a smooth and silky surface.\u003c\/p\u003e\u003cp\u003eDepending on the desired result and effect, adjust the application time of the straightening cream:\u003c\/p\u003e\u003cp\u003e- To reduce volume and control curls: 1h30\u003c\/p\u003e\u003cp\u003e- For a smooth and natural Brazilian straightening with reduced volume: between 2h and 3h\u003c\/p\u003e\u003cp\u003e- For an ultra-straight Japanese straightening: between 4h and 5h\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Naturals","offer_id":49094292046118,"sku":"062000300004NATUREL","price":67.9,"currency_code":"EUR","in_stock":true},{"title":"Resistors","offer_id":49094292078886,"sku":"062000300004RESISTAN","price":67.9,"currency_code":"EUR","in_stock":true},{"title":"Aware","offer_id":49094292111654,"sku":"062000300004SENSIBIL","price":67.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/lissage-x-tenso-moisturist-250-ml-l-oreal-professionnel_062000300004GROUPE_1_1776403628.jpg?v=1776422515"},{"product_id":"defrisant-straight-creatine-200ml-2018","title":"Straight Creatine Smoothing Cream","description":"\u003cp\u003eFor a successful straightening!\u003c\/p\u003e\u003cp\u003eWella's straightening cream is specially designed for hair professionals. It provides your clients with smooth, beautiful, and silky hair. Without heat, you can say goodbye to heating products that can damage the hair fiber.\u003c\/p\u003e\u003cp\u003eThis relaxer contains a Creatine + complex that makes hair easier to style effortlessly. Highly moisturizing, this complex makes straightening easier.\u003cbr\u003eThe straightening lasts a long time, and the hair is soft and manageable every day.\u003c\/p\u003e\u003cp\u003eWe offer 2 types of straightening cream:\u003cbr\u003e- C: for colored and sensitized hair\u003cbr\u003e- N: for normal and resistant hair\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Normal hair","offer_id":53379485565314,"sku":"062007000005N\/R","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/defrisant-straight-creatine-wella-200ml_062007000005n_1_1709843626.jpg?v=1781523983"},{"product_id":"fixateur-de-lissage-neutralizer-creatine","title":"Neutralizer Creatine Straightening Fixer","description":"\u003cp\u003ePerfect straightening!\u003c\/p\u003e\u003cp\u003eWella's Creatine Straight Fixer is essential when you want to straighten your hair. This fixer is designed to be mixed with Straight smoothing cream (H, No, or C) depending on your hair. The goal? To achieve smooth, silky hair for a long time. \u003c\/p\u003e\u003cp\u003eWith this product, frizz is reduced, and hair becomes smooth and shiny. This straightening product contains numerous highly moisturizing agents that smooth the hair and improve hair quality.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Fixateur de lissage Neutralizer Creatine 1000ml","offer_id":49094292439334,"sku":"062007000006","price":26.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/fixateur-straight-creatine-1l_1711820055.jpg?v=1750282625"},{"product_id":"glatt-strait-styling-defrisant-ref-40024100-a-102","title":"GLATT Hair Straightener","description":"\u003cp\u003eThe GLATT Strait Styling by Schwarzkopf Professional is a permanent relaxer designed to transform curly, wavy, or frizzy hair into sleek, shiny locks.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eKey features of GLATT hair relaxer\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInnovative formula: enriched with Care + Complex, this relaxer ensures deep hair care while providing long-lasting straightening.\u003c\/li\u003e\n\u003cli\u003eTwo strengths: adapt the treatment to the hair type with strengths 0 (very curly or frizzy hair) and 1 (curly, colored, or porous hair)\u003c\/li\u003e\n\u003cli\u003eProfessional results: achieve perfect straightening and unparalleled shine, worthy of a hair salon.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStraighten your hair with peace of mind\u003c\/p\u003e\u003cp\u003eSchwarzkopf Professional's GLATT offers a unique salon experience. Every step of the process is carried out with care and precision to provide optimal results. The delicate formula respects the hair fiber and leaves hair soft and silky to the touch.\u003c\/p\u003e\u003cp\u003eBy choosing Glatt, you opt for a high-quality permanent straightening that will save you precious time every day. Say goodbye to frizz and unruly hair!\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Strength 0: Very curly or frizzy hair","offer_id":49588248379686,"sku":"0620011000010","price":31.1,"currency_code":"EUR","in_stock":true},{"title":"Strength 1: Curly, color-treated or porous hair","offer_id":49588248412454,"sku":"0620011000011","price":31.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/062001100001_1715753216_91aed59b-31db-40a5-bbea-3f86b77ed02b.jpg?v=1781523925"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/defrisage_2010de13-a441-424c-b842-6a738552ff7a.png?v=1775769725","url":"https:\/\/www.gouiran-beaute.com\/en\/collections\/straightening.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}