{"title":"Schwarzkopf Professional","description":"\u003cp class=\"category-left-title-elem\"\u003eSchwarzkopf Professional, hairdressers' expertise\u003c\/p\u003e\n\u003cp\u003eMore than 100 years of experience, 7600 patented inventions, and hundreds of product references—these are the impressive figures for the Schwarzkopf Professional brand! One single goal motivates them: to understand hairdressers and their needs in order to offer suitable and targeted products.\u003c\/p\u003e\n\u003cp\u003eSchwarzkopf Professional's assets to challenge the biggest brands in the hair beauty market? Field teams to be as close as possible to hairdressers' problems, innovative products with constantly renewed formulas, and an unwavering passion for hair!\u003c\/p\u003e\n\u003ch3\u003eRedesign of the BC Bonacure range through BC Clean Performance\u003c\/h3\u003e\n\u003cp\u003eHairdressers or hair professionals, you couldn't have missed the products from the BC Bonacure range. Developed into several sub-ranges (12 in total), BC Bonacure precisely targets every hair type and nature.\u003c\/p\u003e\n\u003cp\u003eBut recently, the entire range has been redesigned around a new formulation. 100% vegan, the compositions are guaranteed without superfluity, and the packaging is eco-responsible!\u003c\/p\u003e\n\u003cp\u003eAmong the 8 sub-ranges of \u003cspan\u003e\u003cstrong\u003eBC Clean Performance\u003c\/strong\u003e\u003c\/span\u003e, you will find: CP Repair Rescue, particularly suited for sensitized hair, or BC Color Freeze for colored and highlighted hair. BC Clean Performance also targets more specific needs, such as hair protection from the sun with the \u003cspan\u003e\u003cstrong\u003eCP Sun Protect\u003c\/strong\u003e\u003c\/span\u003e sub-range.\u003c\/p\u003e\n\u003ch3\u003eColorations adapted to all clients\u003c\/h3\u003e\n\u003cp\u003eAt Schwarzkopf Professional, hair \u003cspan\u003e\u003cstrong\u003ecoloration\u003c\/strong\u003e\u003c\/span\u003e is a service taken very seriously! With one trend chasing another, it is indeed important to be as reactive as possible in this rapidly changing market.\u003c\/p\u003e\n\u003cp\u003eYou will find a wide range of coloration lines, the most famous being Igora, developed into several sub-references such as \u003cspan\u003e\u003cstrong\u003eIgora Royal\u003c\/strong\u003e\u003c\/span\u003e, \u003cspan\u003e\u003cstrong\u003eIgora Expert\u003c\/strong\u003e\u003c\/span\u003e, Metallics, \u003cspan\u003e\u003cstrong\u003eIgora Royal Absolutes\u003c\/strong\u003e\u003c\/span\u003e, or Fashion Light. Each of these colorations can adapt to a very wide range of clients.\u003c\/p\u003e\n\u003cp\u003eIs blonde hair all the rage in your salon? Try products from the BlondME range to create glamorous and personalized blondes!\u003c\/p\u003e\n\u003cp\u003eFinally, the \u003cspan\u003e\u003cstrong\u003eOsis+\u003c\/strong\u003e\u003c\/span\u003e styling product line will be ideal for finishing cuts or for creating more elaborate hairstyles thanks to the many textures and hold levels offered!\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"igora-royal-60-ml-2013","title":"Igora Royal High Definition Permanent Color Creme","description":"\u003cp\u003eMixing ratio = 1:1\u003c\/p\u003e\u003cp\u003e1:2 for super-lighteners\u003c\/p\u003e\u003cp\u003eA permanent hair color with a unique formula developed by colorists, offering unparalleled results.\u003c\/p\u003e\u003cp\u003eThe Igora Royal hair color formula is the result of combining high-definition pigment matrices, providing extreme shade reliability, brilliant texture, intense color, and perfect gray hair coverage.\u003c\/p\u003e\u003cp\u003eThe color penetrates deep into the hair fiber, and on the hair's surface, the pigments are sealed, ensuring long-lasting color retention.\u003c\/p\u003e\u003cp\u003eThis range of hair colors offers more intense copper, red, and violet shades, as well as high-performance lighteners for perfect shine and results. \"Lighteners\" offer 3 to 4 levels of lift, while \"super-lighteners\" offer 4 to 5 levels of lift.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSpecific Shades\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eD-0\u003c\/strong\u003e: This shade is a diluter; it will make another shade more neutral or dilute pastel tones.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eE-0\u003c\/strong\u003e: This lightening cream will provide an additional 1 level of lift for coloring dark natural hair. 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