{"title":"Bleaching","description":"\u003cp\u003eTo have blonde hair, you often have to go through the bleaching process. Be careful, however, as these are professional products, so they should be handled with caution.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eSeveral levels of bleaching\u003c\/h3\u003e\u003cp\u003eWhether you have natural or color-treated hair, the bleach will not react in the same way. Indeed, color-treated hair will bleach much less effectively than natural hair. This is why several levels of powders are available to you.\u003c\/p\u003e\u003cp\u003eIf you have natural, already light hair, you can use a gentle lightening spray that will lighten your hair by only one shade. For dark hair, a 9-level powder is recommended. Of course, the advice of a hairdressing professional is recommended to determine which powder strength (and also which volume of \u003ca href=\"\/en\/collections\/oxydant\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003edeveloper\u003c\/strong\u003e\u003c\/a\u003e) to use. This is not something to take lightly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs these are professional products, the bleaching powders offered come in small packages, to prevent you from keeping the product for too long.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003ePost-bleaching care\u003c\/h3\u003e\u003cp\u003eBleaching rarely turns out perfectly well. You always need to use a suitable \u003ca href=\"\/en\/collections\/shampoing\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eshampoo\u003c\/strong\u003e\u003c\/a\u003e or treatment to neutralize unwanted tones such as yellow, for example.\u003c\/p\u003e\u003cp\u003eObviously, bleaching means maintenance. Bleaching inevitably damages hair because it is a strong product. For maintenance, we recommend shampoos and \u003ca href=\"\/en\/collections\/masque-cheveux?products.filter.extra.feature-type_de_cheveux=Secs%2520et%2520ab%25C3%25AAm%25C3%25A9s\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003erepairing treatments\u003c\/strong\u003e\u003c\/a\u003e, which will leave your hair perfectly soft and nourished.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eUse with caution: these professional bleaching products will allow you to lighten your hair, but be careful to respect them well.\u003c\/p\u003e","products":[{"product_id":"poudre-deco-7-tons-bleue-sachet","title":"Blue Decolorizing Powder 7 Tones Sachet","description":"\u003cp\u003eBeautélive 7-tone bleaching powder is available in a 100g sachet.\u003c\/p\u003e\u003cp\u003eAn ideal powder for light bleaching. This sachet will allow you to achieve, for example, a full head of soft highlights that won't need to be pushed to white. Being blue, it will prevent highlights from turning too orange.\u003c\/p\u003e\u003cp\u003eIf you rarely bleach, this sachet will be sufficient and will prevent you from keeping a pot of powder for too long.\u003c\/p\u003e\u003cp\u003eThis product is strictly for professional use. By purchasing this product, you certify that you hold a hairdressing vocational qualification and therefore know how to use this product;\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Blue Decor Powder 7 Tones 100ml Sachet","offer_id":49094259474726,"sku":"051000100017","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-7-tons-sachet-100g-beautelive_051000100017_1_1711820055.jpg?v=1750282573"},{"product_id":"poudre-decolorante-bleue-8-tons","title":"Blue bleaching powder 8 tones","description":"\u003cp\u003eBeautélive's 8-tone powder is available in a 100g pot.\u003c\/p\u003e\u003cp\u003eBlue in color, it will prevent hair from having too many yellow or orange reflections. It is ideal for highlights or tie-dye work. Depending on the hair and the desired result, you can use it with 20, 30 or 40 Vol.\u003c\/p\u003e\u003cp\u003eIf you don't do a lot of bleaching, then this format will be perfect for you. You can keep the powder for 1 year after opening without any problem.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eWARNING! This product is for professionals only. We cannot be held responsible for improper use or lack of knowledge of how to use this product.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Blue bleaching powder 8 tones 100ml","offer_id":49094263013670,"sku":"051000400016","price":10.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-8-tons-100g-beautelive_051000400016_1_1711820055.jpg?v=1760563904"},{"product_id":"additif-blond-froid-cool-lift","title":"Cool Lift Igora Vario Blond Cool Additive","description":"\u003cp\u003eFor controlled blonde shades and protected hair in a single step, Schwarzkopf has created the IGORA VARIO BLOND range, a line of lightening products with integrated bond-strengthening technology.\u003c\/p\u003e\u003cp\u003eYou will particularly find the \"Cool Lift\" cool blonde additive, an additive that can be integrated directly into your bleaching powder preparation, allowing you to achieve a pure and radiant cool blonde. Enriched with violet pigments, it offers optimal neutralization of unwanted undertones in the hair.\u003c\/p\u003e\u003cp\u003eMoreover, thanks to its formulation integrating Fibre Bond technology, this additive ensures minimized hair breakage, without compromising on lightening results.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Cool Lift Igora Vario Blond Cold Blonde Additive 60ml","offer_id":49094263636262,"sku":"051001100024","price":20.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/additif-blond-froid-igora-vario-blond-60-ml-schwarzkopf_051001100024_1_1711820055.jpg?v=1750282579"},{"product_id":"manic-panic-kit-decoloration-amplified-flashlighting","title":"Bleaching Kit","description":"\u003cp\u003eTo optimize the results of \u003cstrong\u003eManic Panic\u003c\/strong\u003e hair dyes, we offer these bleaching kits.\u003c\/p\u003e\u003cp\u003eIndeed, for the colors to show up as best as possible, hair must be pre-lightened. These kits will help you bleach a few strands of hair or an entire head if the hair is very short.\u003c\/p\u003e\u003cp\u003eThe Manic Panic bleaching kit contains:\u003c\/p\u003e\u003cp\u003e- 1 pair of gloves\u003c\/p\u003e\u003cp\u003e- 1 sachet of 36g bleaching powder\u003c\/p\u003e\u003cp\u003e- 1 120ml bottle of developer\u003c\/p\u003e\u003cp\u003e- 1 mixing bowl \u003c\/p\u003e\u003cp\u003e- 1 brush\u003c\/p\u003e\u003cp\u003e- 1 plastic cap\u003c\/p\u003e\u003cp\u003eYou have a choice between 2 kits: 30 volume (ideal for lightening natural hair) or 40 volume (for dark natural hair).\u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"30 FLIGHT","offer_id":49094268485926,"sku":"05104410000130","price":14.95,"currency_code":"EUR","in_stock":true},{"title":"80 PROOF","offer_id":49094268518694,"sku":"05104410000140","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/manic-panic-kit-decoloration-amplified-flashlighting_051044100001groupe_1_1709843592.jpg?v=1747690530"},{"product_id":"spray-eclaircissant","title":"Lightening spray","description":"\u003cp\u003eSummer is fast approaching, and with it, our desire for sun-kissed hair! Beautélive answers our prayers with this leave-in lightening spray, ultra-practical and quick to use.\u003c\/p\u003e\u003cp\u003eFormulated with chamomile, an ingredient known for its lightening properties and for enhancing blonde hair, this spray will work gradually and naturally, lightening your hair to a greater or lesser extent depending on your base shade. From the third application, your hair will begin to lighten and will be embellished with pretty golden highlights, just like after a long exposure to the sun!\u003c\/p\u003e\u003cp\u003eBeautélive's lightening spray is suitable for naturally blonde to light brown hair and is guaranteed paraben-free for total respect of the hair.\u003c\/p\u003e\u003cp\u003eDepending on how you apply the spray, you can create different looks:\u003c\/p\u003e\u003cp\u003e- total lightening for an all-over spray\u003c\/p\u003e\u003cp\u003e- a tie-dye effect by spraying only on the lengths and ends\u003c\/p\u003e\u003cp\u003e- a balayage effect by applying only to certain strands.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Lightening Spray 100ml","offer_id":49377887224102,"sku":"072000100082","price":8.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/1_1723546524_2f074316-4c99-408c-a887-dd5807d319ef.png?v=1747690657"},{"product_id":"poudre-decolorante-ice-protect-9-tons-keratine-100g-beautelive-051055000004","title":"ICE PROTECT Bleaching Powder 9 Tones+ Keratin","description":"\u003cp id=\"isPasted\"\u003eBeautélive ICE PROTECT Bleaching Powder 9 tones+ 100g offers powerful lightening of 9 tones in a practical format, ideal for your touch-ups and targeted applications in complete safety.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of ICE PROTECT bleaching powder 100g from Beautélive\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBleaching power\u003c\/strong\u003e : lightens up to 9 tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReflex technology\u003c\/strong\u003e : protective shield for the hair fiber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Formula\u003c\/strong\u003e : maintains the vitality and resistance of the hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g sachet format\u003c\/strong\u003e : precise dosage for optimal use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper bleaching texture \u003c\/strong\u003e: rapid and effective action\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eICE PROTECT 100g powder from Beautélive: excellence in professional bleaching \u003c\/strong\u003e\u003c\/h2\u003e\u003cdiv style=\"height: auto; opacity: 1; transform: none;\" id=\"isPasted\"\u003e\u003cdiv style=\"opacity: 1; transform: none;\"\u003e\u003cp\u003eWith ICE PROTECT Bleaching Powder in a 100g sachet, Beautélive offers you an expert solution to gently enhance your hair. This concentrated formula incorporates REFLEX technology which envelops each hair fiber to protect it from attacks linked to discoloration. The presence of Keratin provides intensive care which preserves the suppleness and natural shine of your hair. This sachet format is perfectly suited to root touch-ups, fine highlights or partial coloring, allowing you to use only the amount needed without waste. Its compact texture ensures simple preparation and controlled application for a luminous and harmonious result, while maintaining the health of your hair.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003eDiscover in addition all our products for \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHair coloring.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"ICE PROTECT Bleaching Powder 9 Tones+ Keratin 100g","offer_id":55747713958274,"sku":"051055000004","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-ice-protect-keratine-100g-beautelive_051055000004_1_1751616139.jpg?v=1759440866"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/Cat_C3_A9gorie_20d_C3_A9colration_df7b0a6d-3c3c-4e76-9ff9-40afa40c6bee.jpg?v=1762859949","url":"https:\/\/www.gouiran-beaute.com\/en\/collections\/discoloration.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}