{"title":"Beauty Of Joseon","description":"\u003cp\u003eInspired by Gyuhap Chongseo, the Joseon Dynasty encyclopedia written in 1809 by the scholar Yi Bingheogak, the Korean brand Beauty of Joseon reinvents traditional Korean beauty secrets by combining them with modern science. Already 200 years ago, Joseon noblewomen prioritized clean, clear, and radiant skin, considering natural beauty more precious than showy ornaments.\u003c\/p\u003e\n\u003cp\u003eToday, Beauty of Joseon perpetuates this philosophy by creating skincare products inspired by Hanbang (traditional herbal medicine), enriched with modern active ingredients to meet the needs of all skin types. This unique approach makes the brand one of the trendiest and fastest-growing in K-Beauty.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBeauty of Joseon Commitments\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNatural and high-quality ingredients: plant extracts, rice, ginseng, probiotics...\u003c\/li\u003e\n\u003cli\u003eGentle and effective formulas: ideal even for sensitive skin.\u003c\/li\u003e\n\u003cli\u003eAccessible prices: premium K-Beauty at an affordable price.\u003c\/li\u003e\n\u003cli\u003eEU compliance: packaging that meets European standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eBeauty of Joseon Flagship Products\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/products\/creme-solaire-relief-sun-rice-probiotics-spf50-beauty-of-joseon-50ml-351071300001\" target=\"_blank\" title=\"Crème solaire Relief Sun Beauty of Joseon\" rel=\"noopener\"\u003eRelief Sun\u003c\/a\u003e: Rice + Probiotics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight and non-greasy organic sunscreen, rich in nourishing rice extracts and soothing probiotics. Effectively protects the skin while being gentle on sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/creme-anti-age-dynasty-beauty-of-joseon-50ml-192071300004\" title=\"Crème anti-âge Dynasty Beauty of Joseon\" target=\"_blank\" rel=\"noopener\"\u003eDynasty Cream\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntense hydration thanks to a rich and creamy texture. Ideal for restoring elasticity, smoothing the skin, and giving it a natural glow.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/products\/serum-contour-yeux-revitalisant-beauty-of-joseon-30ml-192071300005\" target=\"_blank\" title=\"Sérum contour des yeux revitalisant Beauty of Joseon\" rel=\"noopener\"\u003eEye Revive Serum\u003c\/a\u003e: Ginseng + Retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA targeted treatment that combines Ginseng extract, known for its anti-aging properties, and a gentle retinol, to reduce wrinkles and fine lines while preserving the delicate eye contour area.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy choose Beauty of Joseon?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBecause it embodies the perfect balance between tradition and innovation, Beauty of Joseon has become an essential reference in Korean skincare. Its products are designed to offer healthy, radiant, and respected skin, drawing inspiration from a centuries-old heritage, adapted to modern needs.\u003c\/p\u003e","products":[{"product_id":"serum-contour-yeux-revitalisant-beauty-of-joseon-30ml-192071300005","title":"Revitalizing Eye Contour Serum","description":"\u003cp\u003eBeauty Of Joseon's eye contour serum is your daily ally for a smoother, brighter, and visibly rejuvenated look, thanks to the combination of ginseng and retinal.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Beauty Of Joseon Eye Contour Serum\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFormulated with Ginseng root extract with antioxidant properties.\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eretinal\u003c\/strong\u003e to smooth fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSilky\u003c\/strong\u003e, non-greasy, and non-sticky texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates, firms, and brightens\u003c\/strong\u003e the delicate eye contour area.\u003c\/li\u003e\n\u003cli\u003eSuitable for \u003cstrong\u003eall skin types\u003c\/strong\u003e, even sensitive.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eBeauty Of Joseon Eye Contour Serum: for radiant eyes\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eBeauty Of Joseon Revitalizing Eye Contour Serum\u003c\/strong\u003e embodies the delicacy and refinement of traditional Korean skincare, combined with modern cosmetic technology. Each drop of this serum reveals the richness of ginseng, a precious plant used for centuries for its revitalizing virtues, combined with the power of retinal, an active ingredient known to stimulate collagen and restore skin elasticity.\u003c\/p\u003e\u003carticle\u003e\u003cp\u003eIts light texture glides over the skin with exquisite softness, absorbs quickly without leaving a greasy film, and offers an immediate feeling of comfort. Thanks to meticulous formulation work, this treatment sublimates the eyes, reduces visible signs of fatigue, and restores all its natural radiance to your skin. An essential beauty gesture in your anti-aging routine, designed to meet the needs of demanding women looking for an effective, elegant, and sensorial treatment.\u003c\/p\u003e\u003c\/article\u003e\u003cp\u003eMore K-Beauty products to care for your skin in our \u003ca href=\"\/en\/collections\/skincare-coreenne\" target=\"_blank\" rel=\"noopener noreferrer\" id=\"isPasted\"\u003e\u003cstrong\u003eKorean Skincare\u003c\/strong\u003e\u003c\/a\u003e section.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Revitalizing Eye Contour Serum 30ml","offer_id":55311571845506,"sku":"192071300005","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Serum-CONTOUR-DES-YEUX-REVITALISANT-30ML_192071300005_1_1750762223.jpg?v=1776596245"},{"product_id":"creme-anti-age-dynasty-beauty-of-joseon-50ml-192071300004","title":"DYNASTY Anti-Aging Cream","description":"\u003cp\u003eThe DYNASTY anti-aging cream from Beauty of Joseon is an exceptional Korean cream that intensely hydrates while delicately brightening the skin.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of DYNASTY anti-aging cream\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIntense and lasting hydration\u003c\/li\u003e\n\u003cli\u003ePerfect balance between nutrition and sebum regulation.\u003c\/li\u003e\n\u003cli\u003eBrightening effect for a radiant complexion.\u003c\/li\u003e\n\u003cli\u003eProtective barrier against external aggressions.\u003c\/li\u003e\n\u003cli\u003eNatural formula without fragrance or essential oil.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eDINASTY anti-aging cream: an ancestral treatment for radiant skin\u003c\/strong\u003e\u003c\/h2\u003e\u003cp id=\"isPasted\"\u003eInspired by the beauty rituals of the Joseon dynasty, this anti-aging cream embodies the elegance and expertise of traditional Korean cosmetics. Its rich texture envelops the skin in absolute comfort, while providing deep hydration thanks to noble ingredients: rice bran water, ginseng, and squalane. These natural active ingredients are carefully selected to restore your skin's radiance, softness, and balance.\u003c\/p\u003e\u003cp id=\"isPasted\"\u003eMade without fragrance or essential oil, DYNASTY Cream respects sensitive and mature skin. Its daily use helps strengthen the skin barrier, even out the complexion, and prevent signs of aging. Each application becomes a true skincare ritual, where tradition and efficacy meet to enhance your natural beauty.\u003c\/p\u003e\u003cp\u003eTake care of your skin with the products in our \u003ca href=\"\/en\/collections\/soin-corps-et-visage\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eFace and body care\u003c\/strong\u003e\u003c\/a\u003e section.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"DYNASTY Anti-Aging Cream 50ml","offer_id":55311571943810,"sku":"192071300004","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Creme-ANTI-AGE-DYNASTY-50ML_192071300004_1_1750762126.jpg?v=1776596244"},{"product_id":"creme-solaire-relief-sun-rice-probiotics-spf50-beauty-of-joseon-50ml-351071300001","title":"Relief Sun Rice \u0026 Probiotics SPF50 Sunscreen","description":"\u003cp\u003eBeauty Of Joseon's Relief Sun Rice SPF50 sunscreen offers invisible and hydrating sun protection, ideal for dark and demanding skin types.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Relief Of Sun Rice sunscreen\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete SPF50+ protection\u003c\/strong\u003e: against UVA, UVB, and blue light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula enriched with 30% rice extract\u003c\/strong\u003e and \u003cstrong\u003efermented grain probiotics.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, fragrance-free texture\u003c\/strong\u003e: ideal for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white cast, non-greasy finish\u003c\/strong\u003e: perfect under makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and evens out skin tone\u003c\/strong\u003e for naturally radiant skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eBeauty Of Joseon's Relief Of Sun Rice sunscreen: an exceptional sun care product, designed for your skin\u003c\/strong\u003e\u003c\/h2\u003e\u003carticle\u003e\u003cp\u003eBeauty of Joseon's Relief Sun Rice \u0026amp; Probiotics Sunscreen embodies Korean skincare expertise, combining tradition and innovation. Every drop of this cream reveals the richness of fermented rice, an ancestral ingredient renowned for its hydrating and soothing properties. Its silky texture absorbs instantly, without weighing down the skin or leaving a white residue, and creates a smooth base that enhances makeup. Suitable for women aged 35 and over, concerned with preserving the radiance and health of their skin, it acts as a daily shield against sun aggressions and blue light. An essential beauty gesture, both delicate and effective, for protected, soft, and radiant skin.\u003c\/p\u003e\u003c\/article\u003e\u003cp\u003eMaintain your face properly with our K-Beauty products, available in our \u003ca href=\"\/en\/collections\/skincare-coreenne\" target=\"_blank\" rel=\"noopener noreferrer\" id=\"isPasted\"\u003e\u003cstrong\u003eKorean Skincare\u003c\/strong\u003e\u003c\/a\u003e section.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Relief Sun Rice \u0026 Probiotics SPF50 Sunscreen","offer_id":55311587246466,"sku":"351071300001","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Creme-SOLAIRE-SPF50_2B-50ML_351071300001_1_1750762164.jpg?v=1776597074"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/beauty-of-joseon.jpg?v=1755771291","url":"https:\/\/www.gouiran-beaute.com\/en\/collections\/beauty-of-joseon.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}